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Happy Monday! Following are the links and resources that were most shared, clicked on and commented on via Twitter and LinkedIn last week.

1. MOST CLICKED: Good internal communications are critical for the success of your external marketing

“Make sure the left hand knows what the right hand is doing,” writes UK blogger Kevin Baughen. Kevin specializes (that’s specialises for our British readers) in helping non-profits with their communications. His post points out that without good internal comms and team work, your brand can’t achieve its marketing goals.

2. A handful of links tied for the “MOST SHARED” title last week.

– If your image of retirees is old people in Florida, think again. The state is now fighting to lure baby boomers.

– New post: Is 50+ Housing Declining or Thriving? Stats on household income growth among baby boomers and seniors offer context; excerpts from Todd Haff’s panel presentation at the International Builders’ Show.

– Big thinker (& older innovator) Joseph Coughlin of the MIT Age Lab addressed the idea of age & innovation. I confess a quote Coughlin included from venture capitalist Vinod Khosla set my teeth on edge:  “People under 35 are the people who make change happen…People over 45 basically die in terms of new ideas.” Read the full post at

3. Also of interest:

– Laurie Orlov (@AgingTech) explains what Google’s new privacy policies mean for seniors – and for you.

– Marketing to the 50+ Home Buyer: Social Media and Much More. Excerpts from Beth Rand’s presentation at the International Builders’ Show.

– Pinning the future of communications on visuals.

As the author, Sarah Skerik, writes: “[C]ommunicators have to redouble their efforts when it comes to visuals.   Visuals carry extra weight on Facebook and Google+, they’re rendered on Twitter (drawing more attention to the tweet) and are what makes services like Flipboard and Pinterest so compelling and useful.


Was there a link or resource you felt was of importance to mature marketers but it was overlooked in this round-up? Please share it in the comments, below.

About The Author

Erin Read

For nearly 13 years, Erin Read spearheaded integrated and digital marketing programs for Creating Results' clients. She directed and co-authored four national studies/eBooks (Photo Finish and three editions of Social, Silver Surfers) and served as the principal blogger for Mature Marketing Matters. Now a consultant to the agency, Erin is leveraging her expertise in marketing to baby boomers and seniors while tackling new challenges. Find her on LinkedIn .