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Happy President’s Day Monday.  The following are the mature marketing links and resources of note for the past week. Enjoy!

1. MOST CLICKED: Love was in the air with Three Not-So-Silly Statistics for Valentine’s Day, examining fun facts about 55+ consumers from the National Health Statistics Reports.

     Marriage does a heart good: Findings included that Boomers and Beyond who were married had less difficulty with social and physical activities than those who were formerly married- reminding us that connections are important and should be encouraged within active adult housing and CCRCs to keep ALL motivated and moving.  Click here to read more insights and implications.

2. Florida faces fight to lure retiring boomers: this insightful piece from the Sun Sentinel received a high number of clicks for the week, and with good reason. http://ow.ly/8WEHM

The wants and needs of boomers on the cusp of retiring is changing and in order to continue to draw retirees a recent report shows that Florida may have some re-thinking to do. 96% of respondents surveyed within a Consumer Federation of the Southeast survey placed the highest emphasis on top notch health care (above climate and taxes).   The article examines the strengths of Florida and other areas when it comes to attracting this Boomer market and things they will have to think about when marketing to this target if they want to capitalize on the potential revenue of even a small percentage of the Boomer population looking to relocate.

3.  What Google’s Privacy Policies and what they mean for Seniors:      The ever changing and expanding world of Google and recent privacy policies put in place were examined in an article on Aging In Place Technology Watch.

Creating Results is honored to be a nominee for SeniorHomes.com’s Best of the Web 2012.  Please vote for our blog as top senior living industry resource.  Click here to vote for Mature Marketing Matters and thank you in advance for letting us share news and insights for marketing to the 55+ market.

 

 

 

About The Author

Beth Mickey

With more than 15 years of marketing experience, Beth serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of email and online marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.

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