Mature Marketing Links of the Week – 3/12/12
Hello, Monday! (How did you get here so fast?) Time for the baby boomer and seniors marketing links that received the most attention from friends and followers on Twitter, Google+ and other social platforms last week.
1. MOST CLICKED: The most effective SEO strategy of all time – This must-read post by Barry Feldman in Social Media Today sums it up as follows:
“Read 10 stories on SEO and you get, well, 10 different stories. No one agrees on anything. Or should I say everyone agrees on nothing?
Everyone seems to agree on one eensie-weensie word of wisdom. The word is relevance. While 1,001 SEO schmoes may have 1,001 different fail-safe, white hat, field-proven tactics, everyone agrees the one thing all search engines are after is relevance. So come what may, scholars and simpletons can once and for all agree: the most effective SEO strategy of all time is to produce relevant content.”
We encourage you to read the full post for insight and some truly helpful pointers: http://ow.ly/9puWu
2. MOST SHARED/COMMENTED UPON: Inspired by International Women’s Day, five facts about 50+ women, with related tips for marketing to these very important baby boomers and seniors http://ow.ly/9wXsp
And a few more resources that earned clicks/shares:
3. The divorce rate for 50+ baby boomers and seniors has doubled in the past two decades. The Wall Street Journal looks at why: http://ow.ly/9rrmY
4. An excerpt from Brent Green’s new book on how to market to baby boomers, perhaps the most examined generation ever: http://ow.ly/9rrwr
5. Beth Rand’s excellent post on this blog, “The Facebook Times are Changing – What the new Facebook Timeline means for for brands.”
Whether you like it or not, Facebook will change brand pages over to the new look/functionality on March 30. Beth offers an overview of key new features, a checklist for readying your page for the transition and examples from brands already taking advantage of the new features (such as Lennar Homes, below): http://ow.ly/9umYQ
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