Top Menu

Hello, Monday! (How did you get here so fast?) Time for the baby boomer and seniors marketing links that received the most attention from friends and followers on Twitter, Google+ and other social platforms last week.

1. MOST CLICKED: The most effective SEO strategy of all time – This must-read post by Barry Feldman in Social Media Today sums it up as follows:

“Read 10 stories on SEO and you get, well, 10 different stories. No one agrees on anything. Or should I say everyone agrees on nothing?

I lied.

Everyone seems to agree on one eensie-weensie word of wisdom. The word is relevance. While 1,001 SEO schmoes may have 1,001 different fail-safe, white hat, field-proven tactics, everyone agrees the one thing all search engines are after is relevance. So come what may, scholars and simpletons can once and for all agree: the most effective SEO strategy of all time is to produce relevant content.”

We encourage you to read the full post for insight and some truly helpful pointers: http://ow.ly/9puWuConga Line - macgasm.net

2. MOST SHARED/COMMENTED UPON: Inspired by International Women’s Day, five facts about 50+ women, with related tips for marketing to these very important baby boomers and seniors http://ow.ly/9wXsp

And a few more resources that earned clicks/shares:

3. The divorce rate for 50+ baby boomers and seniors has doubled in the past two decades. The Wall Street Journal looks at why: http://ow.ly/9rrmY

4. An excerpt from Brent Green’s new book on how to market to baby boomers, perhaps the most examined generation ever: http://ow.ly/9rrwr

5. Beth Rand’s excellent post on this blog, “The Facebook Times are Changing – What the new Facebook Timeline means for for brands.”

Whether you like it or not, Facebook will change brand pages over to the new look/functionality on March 30. Beth offers an overview of key new features, a checklist for readying your page for the transition and examples from brands already taking advantage of the new features (such as Lennar Homes, below): http://ow.ly/9umYQ

 

Please take advantage of the comments tool below to share your thoughts on this feature. And thank you for sharing our passion for marketing to baby boomers and beyond!

About The Author

Erin Read

For nearly 13 years, Erin Read spearheaded integrated and digital marketing programs for Creating Results' clients. She directed and co-authored four national studies/eBooks (Photo Finish and three editions of Social, Silver Surfers) and served as the principal blogger for Mature Marketing Matters. Now a consultant to the agency, Erin is leveraging her expertise in marketing to baby boomers and seniors while tackling new challenges. Find her on LinkedIn .