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I hope everyone had a wonderful weekend, celebrating Passover, Easter or the spring sunshine with family and friends! Now that I’ve overdosed on Peeps, it is, appropriately, time for the tweets of the week – last week’s top resources and insights for those marketing to baby boomers and beyond.

1. MOST CLICKED: You never know what will catch the attention of Twitter, LinkedIn and Google+ followers! We were sharing about the True North Documentary Film Series, an exciting event that one of our CCRC clients – North Hill – is presenting this week in the Boston area, and one of the films mentioned racked up the clicks. “My Name is Julius” will be shown tomorrow in Needham at 10a. It’s a short film about a 100 year old man who despite a profound hearing loss is completely engaged in his community and staying young while getting older.

6 films will be shown in all at the True North Festival. Details and RSVP at http://truenorthevolution.org/documentary. Hope to see some Boston-area friends there!

2. MOST SHARED: Chief Economist Dave Crowe discusses this month’s Improving Market Index in a video from the National Association of Home Builders (NAHB). 101 metropolitan areas are said to be improving. 101 metros means about 25% of all metros in the US are “showing consistent improvement for over six months in three items: in house prices, in building permits, in prices,” said Crowe. This is 7 straight months of improvement for this index which makes Crowe and the NAHB feel encouraged. See the whole video at http://bit.ly/HX1DVn

3. This interactive chart (via Jamie Carracher) shows what percentage of people have used social media to get health info, by age: ow.ly/a5xJM

4. What marketing channel can engender baby boomer loyalty? Email expert Beth Rand tells us “It’s Elementary, My Dear Marketer:” http://ow.ly/a4Xxh

5. 50 (mostly) free tools for social media management, research, curation and more: ow.ly/a4xCJ

Pair that link with this one – 50 ideas for social media content ow.ly/a1nQq – and you’ve got 100 reasons to recommend this blog to a colleague, client or friend.

About The Author

Erin Read

For nearly 13 years, Erin Read spearheaded integrated and digital marketing programs for Creating Results' clients. She directed and co-authored four national studies/eBooks (Photo Finish and three editions of Social, Silver Surfers) and served as the principal blogger for Mature Marketing Matters. Now a consultant to the agency, Erin is leveraging her expertise in marketing to baby boomers and seniors while tackling new challenges. Find her on LinkedIn .