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It was a somewhat short week last week as we  celebrated the 4th of July and many extended the holiday into the balance of the week.

Below is our weekly recap of top resources and references for marketing to the mature consumer that received the most attention last week.  Would love your thoughts and “must-reads” in the comment section.  Have a great week!

1. MOST CLICKED: As the needs of boomers change, hospice services have diversified. The article in The Wall Street Journal detailed the new face of hospice.

“As they brace for the eventual needs of the aging baby boom generation, hospice providers are working to diversify their services and dispel misconceptions about what they do.”

With the number of people requiring hospice care doubling over a decade, the article detailed the broad range of services many hospice organizations are now offering to ensure they are meeting the needs of a population that is living (and thriving) longer, including pre-care for patients who may not be terminally ill.

Read to article:

2. MOST SHARED: What Percentage of Baby Boomers and Seniors are Gay?  A recent report by Experian Simmons generated a number of shares and clicks.


Per the report- the breakdown of the LGBT population by age has skewed younger over the last several years, with 16% of LGBT adults aged 65 and better.  Our blog post on this research took the numbers a step further examining the number of LGBT Americans reaching retirement age every week (approximately 10,000). What are you doing to target the “gay and gray”?

3. WORTH SHARING: eMarketer released findings from the CMO Council showing that email continues to reign supreme as an effective marketing channel, with 67% of marketers ranking the avenue as most successful within digital marketing.  The article cited automated messaging and personalization via data segmentation as reasons for year over year increases in open and click through rates.  How can you capitalize on the continuing trend of email serving as a powerful player in the digital marketing field?  Read our blog post on Loyalty to learn more.

About The Author

Beth Mickey

Beth has more than 15 years of marketing experience and 10+ years experience working with both 55+ and Senior Living as a Certified Aging In Place Specialist (CAPS), and serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of digital marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.