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We’ve Updated our Library

Gain insights into marketing to Boomers and Seniors when you click here to view our library of recent presentations.

You can learn:

Aliging Brand with Mission1. The Ins and Outs of Social Media: Explore how to use social networking to motivate the 50+ consumer.
2. The Nuts and Bolts of Email Marketing: Discover how you can effectively reach mature consumers, motivate them to act and measure your results with these simple action steps.
3. How to Align Your Brand with Mission: Learn how you can develop an authentic brand that allows your organization to thrive.
4. The Power of Generational Marketing: Identify how to move various cohorts through the purchase funnel.
5. How to Market to both Gen Yers and Boomers using Social Media and more: Identify the similarities between the two generations and how you can leverage within your marketing efforts.

Upcoming Events and Presentations
VANHA – May 21-24 – The Homestead, Hot Springs, VA
LeadingAge PA – June 19-21 – Hershey Lodge, Hershey, PA

Click here for a list of all upcoming speaking engagements. If you’ll be attending any of these conferences, we hope you’ll a) attend our sessions and/or b) meet us for a coffee! Just email


About The Author

Beth Mickey

Beth has more than 15 years of marketing experience and 10+ years experience working with both 55+ and Senior Living as a Certified Aging In Place Specialist (CAPS), and serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of digital marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.