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Happy Monday!  Let’s get right into the mature marketing news and stories which resonated the most this past week.  Have something to share that isn’t included here?  Please be sure to add to the comment section below.

AARPMOST SHARED : Sulu explains technology to boomers and seniors.  George Takei, of Star Trek fame, has teamed up with AARP for a series of videos where he explores new technologies and explains them in a way that those who aren’t as familiar will understand (and hopefully embrace them).  Takei looks at Google Glass, showcasing how people are using the glasses and what he thinks about this new product.  The video is light and fun and provides practical information about this new product, making it less scary for boomers and seniors.  Click here for an article about the series in CNET and a link to the full video.

MOST CLICKED:  Brian Solis’s take on the art of online engagement in an article featured on Google’s Think Insights received a lot of interest this past week.  Solis has been studying interactions with brands and how that shapes consumers perceptions. He notes that all content needs to be crafted in a way that would easily allow it to be shared with others, and notes that there needs to be a connection between what you promise within the social sphere and what a brand delivers.

Engagement is really about Actions, Reactions and Transactions; something that I refer to as A.R.T. Engagement, for me, is something that locks in an interaction or exchange. Thinking about engagement in that way inspires a different approach for content creation; you want somebody to feel something, not just see it.

This is especially important for the mature consumer, who relies heavily on peer reviews of brands and products as well as the ability to easily share content themselves as a part of brand engagement. The easier you can create a positive experience in engagement the better. As the article states “Because in the social web, it is those experiences that become your brand.”

A LOOK BACK: This month Creating Results celebrates our 20th anniversary.  We invite you to look back with us as we survey the past 20 years of motivating boomers and seniors.  Be sure to visit our website so see how marketing has changed over the last 20 years. 

About The Author

Beth Mickey

Beth has more than 15 years of marketing experience and 10+ years experience working with both 55+ and Senior Living as a Certified Aging In Place Specialist (CAPS), and serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of digital marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.