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For those in the United States, this is Thanksgiving week. The entire Creating Results team is, indeed, very thankful …

* for clients whose products and services improve the lives of older adults;

* for those with the determination to be different in how they market to 50+ers;

* for industry colleagues and vendors who support us and push us forward; and

* for team members whose energy and expertise mean we can honestly say that Creating Results is not just a name, it’s what we do.

And a big thanks to you, our blog subscribers and online readers! We really appreciate your sharing our passion for mature marketing.

 

With that Monday mushiness aside, we present the top 3 mature marketing links of the past week, as judged by clicks, comments and shares.

1. MOST CLICKED: Why “simple” websites are better. Blogger Peep Laja offers science, creative samples and insights to help you improve online conversions. One insight I could relate to was the idea of Cognitive Fluency, “which basically states that the more times you’re exposed to a stimulus, the more you prefer it.”

Cognitive Fluency was certainly at play in our recent Social, Silver Surfers research. Respondents were asked to grade the websites they frequent on a five-point scale, with 1 being very unsatisfied and 5 being the highest mark possible. For all ages, grades for navigation and design somewhat correspond with the popularity of the categories.

Table - popular website categories - grades on design, information provided

Now, it’s also a bit of a virtuous cycle, right? Websites that are satisfying visitors bring them back again and again, boosting familiarity and reinforcing preferences. Is your site keeping it simple?

Read the post: http://bit.ly/1iKnHpi

Get the Social, Silver Surfers ebook: http://amzn.to/HSH0yD

2. MOST SHARED: Where were you when JFK was shot? Only 28.9% of Americans are old enough to answer that question, notes Pew Research Center’s Fact Tank.  The rest were not of the age in 1963 where we’d have a personal memory.

Get the stats: http://bit.ly/IdguA9 

3. Also of noteGive up on the idea of “branded content,” and start embracing old school brand storytelling, says the team at Distilled.

“… despite all that time we spend consuming content, on average, 8 out of 10 people will read headlines, but only 2 out of 10 will read the rest of the content. That indicates we’re spending a lot of time online, but are very quick to dismiss content we don’t find interesting.

So, what does this mean for brands trying to get content in front of consumers? It means your competition is cutthroat and it is relentless. It means if your content isn’t targeted, captivating, and insightful your audience won’t ever click on it, let alone watch or read it to the end.”

Read the post: http://bit.ly/1fCQDQD

RELATED: Case studies on successful branding to the mature market http://bit.ly/1bhSsAu

About The Author

Erin Read

For nearly 13 years, Erin Read spearheaded integrated and digital marketing programs for Creating Results' clients. She directed and co-authored four national studies/eBooks (Photo Finish and three editions of Social, Silver Surfers) and served as the principal blogger for Mature Marketing Matters. Now a consultant to the agency, Erin is leveraging her expertise in marketing to baby boomers and seniors while tackling new challenges. Find her on LinkedIn .