Mature Marketing Links of the Week: Viral Videos and PR Success
Happy Monday! The mature marketing stories and articles of the past week that garnered the most interest focused on tips and tricks for making your marketing efforts as successful as possible. Have something to add? Be sure to share it in the comment section below.
MOST SHARED: You can learn a lot from music groups regarding how to make your videos viral sensations, according to a recent ReelSEO article. The article examined success of the group OK GO, who in a period of just six days received over 1 million views their music video. By looking at their approach the author offered tips that can be applied when creating your own videos to promote your brand or organization, including:
* Keep It Simple: You don’t need to be flashy to be impactful and interesting.
*Make it Relatable: Know your audience and what matters most to them and incorporate within your video, you’ll encourage more shares and expand your reach.
MOST CLICKED: According to PR Newswire, over 1 million press releases were sent through the online service in the last year. For a marketer, that translates to a great deal of competition for coverage. The service recently conducted a review of the releases to determine the perfect recipe for success in driving the best results. The finding: the more visual the better.
The results are clear – visuals drive more content views, and adding multiple media assets to your content (press releases, and anything else you publish online, for that matter) generates even better results.
In fact, according the their research, half of the top performing releases included visual elements. By incorporating as many visuals as possible you can help stories gain attention in a variety of mediums, encourage social sharing and help connect your story to your audience and make it more appealing.
What do you do to make your news stand out? We’d love to hear your thoughts.