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Next week at the LeadingAge Massachusetts 2015 Senior Living Symposium, Todd Harff and I will be talking about “The End of Advertising, The Advent of Engagement.” The topic was sparked by all those headlines we kept seeing proclaiming that ads were dead, by the many breathless posts heralding a new trend or extolling social marketing over all other tactics.LeadingAgeMA-TheEndOfAdvertising-MAR2015

I’m a GenXer. This doesn’t make me cynical, but it does make me a bit skeptical. So we wondered … Is it really the end of advertising? And are industries focused on older adults (active adult housing, continuing care retirement communities, etc.) really pursuing the hot marketing trends?

Only one way to find out what are trends and what are truths: Creating Results is surveying marketers and execs in 50+ housing and senior living.

It’s a VERY SHORT, 3 question, 1 minute survey. http://bit.ly/1CvpaeZ

This SHORT marketing survey is designed to get a snapshot of what the trends really are, whether those marketing to older adults are really shifting spending away from traditional channels or not. Creating Results will share the results in presentations at LeadingAge Massachusetts, LeadingAge Pennsylvania and other conferences. Of course we’ll also share those insights here on the blog.

Please help us separate facts from fads by taking this SHORT marketing survey!  http://bit.ly/1CvpaeZ

Thank you in advance. If you have questions or comments, please share them below.

 

RELATED: LeadingAge Massachusetts Senior Living Symposium

About The Author

Erin Read

For nearly 13 years, Erin Read spearheaded integrated and digital marketing programs for Creating Results' clients. She directed and co-authored four national studies/eBooks (Photo Finish and three editions of Social, Silver Surfers) and served as the principal blogger for Mature Marketing Matters. Now a consultant to the agency, Erin is leveraging her expertise in marketing to baby boomers and seniors while tackling new challenges. Find her on LinkedIn .

  • http://www.newfoundinsights.com Peggy Moulton-Abbott

    This is simply fabulous, showing that you’re never too old to “funk it up”, but the final line is the most important part of the message. “…just gotta get out there and talk to each other” defines the greatest difference between the mature generations and the younger ones. Thanks much for posting this joyous tribute to maturity!

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