Trends and Truths
Next week at the LeadingAge Massachusetts 2015 Senior Living Symposium, Todd Harff and I will be talking about “The End of Advertising, The Advent of Engagement.” The topic was sparked by all those headlines we kept seeing proclaiming that ads were dead, by the many breathless posts heralding a new trend or extolling social marketing over all other tactics.
I’m a GenXer. This doesn’t make me cynical, but it does make me a bit skeptical. So we wondered … Is it really the end of advertising? And are industries focused on older adults (active adult housing, continuing care retirement communities, etc.) really pursuing the hot marketing trends?
Only one way to find out what are trends and what are truths: Creating Results is surveying marketers and execs in 50+ housing and senior living.
It’s a VERY SHORT, 3 question, 1 minute survey. http://bit.ly/1CvpaeZ
This SHORT marketing survey is designed to get a snapshot of what the trends really are, whether those marketing to older adults are really shifting spending away from traditional channels or not. Creating Results will share the results in presentations at LeadingAge Massachusetts, LeadingAge Pennsylvania and other conferences. Of course we’ll also share those insights here on the blog.
Please help us separate facts from fads by taking this SHORT marketing survey! http://bit.ly/1CvpaeZ
Thank you in advance. If you have questions or comments, please share them below.