Mature Marketing Links of the Week: Changes and Stratagems
Happy Wintery Monday! This week’s mature marketing links of the week are delivered in the midst of a cold snap accompanied by snow. So, while thinking warm thoughts we will go ahead and jump into the stories from the past week that had people sharing and clicking.
MOST CLICKED: As more and more Boomers consider their next chapters many are looking to 55+ communities. But what appealed to the Boomers of yesterday doesn’t necessarily work for those of today….or tomorrow.
An article we first shared in the Fall exploring Del Webb’s changing approach to the development of their active adult communities continues to drive significant interest among our mature marketing expert friends and followers. And while the recipe may look different with each community, the idea is universal and one for marketers to keep in mind as well. It highlights and reinforces that the desires and aspirations of what your target market want for their home AND lifestyle are continually shifting, so it’s important to know who you are selling to, adapt your strategy if needed and (most importantly) give the people what they want.
Here are just a few things the article notes that Del Webb has done in this effort:
- Building communities closer to major cities and work hubs since many Boomers are delaying retirement.
- Adding more amenities geared to personal fitness.
- Developing floorplans with ample space for hosting guests and overnight company.
And these are changes that don’t just apply to active adult communities. Retirement communities too are being faced with the need to upgrade and upscale their offerings to compete with the new kids on the block.
So we want to know – what are the necessary changes that you think must happen when developing and marketing homes and lifestyles to Boomers and beyond? Be sure to share your insights in the comment section below.
MOST SHARED: Creating Results loves to dive into the digital preferences of Boomers and Seniors. So much so that we’re gearing up for the third installment of our Social, Silver Surfers research to explore what is liked and disliked in the social media sphere. The most shared article from the past week included many tips and best practices that we impart to our clients when embarking on a social media strategy so we couldn’t help but share with you fine people.
The biggest take-away from this article is that social media for the sake of social media is not wise. You need to have a plan.
Here are 3 questions the author suggests you use to define your approach:
- What do you want to achieve?
- Who do you want to attract?
- What do you want the target to do?
How would you answer these 3 questions? And more importantly, if you already have a social media strategy in place – does it effectively ANSWER these questions?