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If you’re attending the National Association of Home Builders’ (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Patrick McShane, Vice President, and Beth Mickey, Senior Client Service Director, escaped the cold and flew south for the annual event.

What: Love Connection SEO & SEM: A Match Made in Heaven

When: Tuesday, January 9th @12:30pm

Where: 55+ Housing Central – West Concourse, Level 3, Room W 307 A

Today’s 55+ crowd is increasingly turning to Google first to help them on their search for a 55+ community. This means that SEO and SEM best practices are vital to your community’s digital success. But who really knows how to read website code, pick keywords, develop a link-building strategy and keep up with changes in search algorithms? And what is a SERP anyway?

You’ll fall in love with SEO and SEM after this speed-dating style program where we will introduce five key insights to make your digital strategy work for you! Discover actionable tips to ensure optimal search results for your organization and resources that will help keep your digital campaign knowledge current. Learn the foundations of SEO and SEM specifically for 55+ adults.

Join the IBS conversation on Twitter by using the following hashtag: #IBSOrlando

You can also click here to see the full IBS 2018 schedule: http://bit.ly/2CU7yQe

About The Author

Allison Lloyd Dongoski

As Marketing Programs Manager, Allison implements integrated marketing campaigns and advertising strategies. She efficiently coordinates and tracks media placements to help clients achieve their goals. Allison draws on an extensive educational background, which includes an MBA in marketing from American Public University, as well as 10 years of experience in customer service and sales. Allison applies her research and analytical skills in collecting, analyzing and summarizing data for client and competitive reports.