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Chocolate won’t be the only thing on my mind this week as the Creating Results team joins innovators and leaders within senior living at Hershey Lodge for the LeadingAge Pennsylvania Annual Conference.

It’s sure to be an exciting few days when not-for-profit providers and the organizations who work with them gather to explore new ways to support PA’s senior population. Here are a few of the sessions/events that I’d categorize as ones not to miss.

Brought to You by the Letter ‘R’ for Redefining and Relevancy

One glance at the education sessions for the conference, and it’s clear that the ideas of redefining senior living and relevancy top the list when it comes to senior living insights. And these ideas aren’t just relevant to the marketing of communities — they touch everything from redefining amenities to urban senior housing communities. (Themes we noted in our blog on senior living trends in February!)

There are so many sessions to choose from, for those wanting to learn more about redefining and relevancy I’d encourage you to add the following sessions to your list:
• Uncommon Commons: Redefining the Amenity Experience: Wednesday session led by John Snader of Brethren Village and JD Landis of SFCS
• Making Senior Housing Relevant to the Market of Today and Tomorrow: Thursday session led by Susan Brecht of Brecht Associates, Inc and Steve Jeffrey of Garden Spot Communities, Forgeworks
• The Wave of the Future: Urban Senior Housing Opportunities: Friday session led by Greg Scott of RLPS Architects, Jonathan Hollinger from Pleasant View Retirement Community and Mario McKenzie of CliftonLarsonAllen

I’m really excited to learn more about how communities are evolving and adapting to appeal to the needs of tomorrow’s residents — as they are, in some cases, markedly different from years past.

See You at LeadingAge Pennsylvania!

Are you planning to attend the conference? If so, we’d love to meet with you! Email me at or be sure to visit us at Booth 52 where we’ll be helping attendees gain deeper insights into their prospect’s journey, and how that knowledge can help you improve your lead quality, increase conversions and shorten the sales cycle.

About The Author

Beth Mickey

Beth has more than 15 years of marketing experience and 10+ years experience working with both 55+ and Senior Living as a Certified Aging In Place Specialist (CAPS), and serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of digital marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.