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Last week, I attended the LeadingAge PA annual conference in Hershey, and it was easy to see that attendees were living this year’s theme, Life on Purpose. The show opened with Presidential candidate Carly Fiorina discussing innovative and strategic leadership. This discussion about innovative solutions to daily issues was a theme that was discussed throughout the week.

Attending with Purpose!

Not only was the theme of Life on Purpose in the air, but LeadingAge PA members also attended with a purpose. Attendees were there to learn about areas outside of their expertise. You saw CFOs in marketing sessions and marketing professions seeking out sessions on public policy. Attendees came to the expo knowing that they wanted solutions and had ideas of who they wanted to speak with.

Throughout the conference, you saw meetings in the lobby, restaurants and during the networking events involving intense conversations on how to create new innovative ideas that allow LeadingAge PA employees, residents, families and the communities they serve to encourage a life full of purpose and meaning.

Debuting a New Look at LeadingAge PA

Creating Results at LeadingAge PA

The LeadingAge PA conference was also the first where Creating Results debuted our new conference booth, highlighting our focus on identifying and optimizing the consumer experience. At Creating Results, we’re helping our clients to identify the unique stops along their prospects’ journeys and where they can influence and ease the path to increase ROI and shorten sales cycles. If you’re interested in learning more about your prospect’s journey, get in touch with me — we can help!

About The Author

Emilie Williamson

As Vice President of Selling Strategies at Creating Results, Emilie collaborates with client services to understand each client’s goals and develop sales and awareness strategies that are tailored accordingly. Clients value the expertise she offers when crafting solutions that foster growth and help them exceed their goals, while the members of the Creating Results team leverage her knowledge to create and carry out marketing tactics to maximum effect.