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Email marketing is a cost-effective way to nurture your prospects while building credibility and familiarizing them with your product, especially in the senior living industry. But like all marketing tactics, you have to invest the time and resources into developing a marketing strategy that works for you and doesn’t turn prospects away from your brand. In this month’s roundup, we look at email marketing trends and tips for standing out in your prospect’s inbox.

1. Email Trends for 2019

With three-fourths of the year completed, many marketers have started predicting the trends that they think will shape email marketing in the coming year.

See seven tactics marketers will be implementing for more effective email campaigns in 2019 on Business 2 Community.

2. Combat Inbox Overload

Marketers ruin everything, including everyday tasks such as checking email. Consumers have grown desensitized to certain marketing messages, making it more difficult than ever to stand out.

Find out how you can boost those open and click rates in this BizReport article.

3. Develop an Effective Email Campaign Strategy

Whether you’re building an email campaign from the ground up or are re-evaluating your current strategy, you can take a few simple steps with every email you send. Ensuring your emails are enticing and provide value are just some of the ways you can nurture prospects into taking a next action.

Find out more on Global Banking & Finance Review.

4. Email Marketing Insights for Nonprofit Businesses

Many continuing care retirement communities (CCRCs) are nonprofit businesses that rely on donations to fund programs that will enhance residents’ lives. Email is one of the many tactics you can use as a nonprofit seeking donations, volunteers, RSVPs and more.

Find out how you can make email work for your cause in this article from Business 2 Community.

5. The Pros and Cons of Automation

Email automation can be a marketer’s best friend or worst enemy. Learn more about the pitfalls of automated messaging and how you can avoid making those mistakes in your own campaigns.

Read the full article on Forbes.

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About The Author

Kevin Williams

As Manager, Copy & Content, Kevin works with client services, creative and media to produce copy and content solutions that meet the unique needs of each client.