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Video has become an integral part of our lives. In fact, 46 percent of people make a purchase after watching a branded social video, while an additional 32% have considered doing so. In this month’s roundup, we look at how consumers are engaging with video and how you can develop your own video marketing strategy.

1. Video Marketing’s Effect on Purchase Decisions

Sixty-four percent of online shoppers say that video influences them to purchase a product. So why aren’t more companies maximizing on the power of video in their marketing?

Find out more about how video can impact sales when done right on CMS Wire.

2. 5 Ways to Win with Video Marketing

Once you’ve made the decision to get into the video marketing game it’s important to do so with a strategy and goals in place.

Entrepreneur gives five simple steps you can take to ease your community into video marketing and develop a strategy that works.

The above video is an example of how we worked with our client, Phoebe Ministries, to showcase various aspects of their Wyncote community for prospects.

3. 18 Video Marketing Secrets and Insights

With video becoming one of the most popular forms of online content with Baby Boomers, adding it to your marketing strategy can help your brand nurture prospects from one phase of the sales cycle to the next.

Discover 18 not-so-obvious ways marketers can use video to engage with prospects and influence a purchase decision on Search Engine Journal.

4. How Marketers Can Increase Conversions from YouTube

Video marketing isn’t just for reaching the younger demographics. Baby Boomers love YouTube and engage with the platform’s content more than Millennials. Don’t miss the opportunity to move them further down the purchase funnel!

Learn three ways you can increase conversions from YouTube in this Business 2 Community article.

Our client, Clark Retirement Community, used a flythrough video to give prospects a preview of what their expanded Keller Lake community will look like.

5. Video Marketing and Brand Safety

While the pros outweigh the cons, video marketing is not without its risks. That’s why it’s important to vet any channels your brand is interested in advertising on to ensure brand safety.

Find out more about the importance of keeping your brand safe from offensive content on video platforms in this article from Marketing Land.

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About The Author

Kevin Williams

As Manager, Copy & Content, Kevin works with client services, creative and media to produce copy and content solutions that meet the unique needs of each client.