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55+ Housing Central with picture of dices

Creating Results is heading west to Las Vegas for the 2019 National Association of Home Builders (NAHB) International Builders’ Show (IBS). Each year, members of the building industry gather to share knowledge and engage in discourse on 55+ home building, sales and marketing. This year’s show is shaping up to be a memorable one!

Here are the things I’m most anticipating for IBS 2019:

55+ Housing Central: This is a great space for 55+ housing industry professionals to network. Each day there are several smaller presentations that take place on a variety of relevant topics including community relaunches, positioning and selling small communities, where buyers go online when searching for a home and more.

I’m pleased to announce that I’ll be one of the speakers at “The Central” this year. I’ll be leading a session called Not So Senior Anymore: What 55+ Can Learn from the Evolution of Senior Living. More information about the session can be found here.

Presentation title slide: Not So Senior Anymore

55+ Building Knowledge Sessions: This year’s knowledge session topics range from home design to the future of the 55+ housing industry.

Networking: IBS is never lacking opportunities to network with industry peers and influencers to learn about the latest trends, as well as challenges that are impacting our industry and how to overcome them. With tracks for sales and marketing, multifamily, community planning and industry trends, you are always guaranteed to meet the best and brightest at IBS’ networking events.

55+ Housing Tour: I enjoy participating in the tour each year and learning how other communities position themselves and work with prospective buyers throughout the purchase journey.

See you in Vegas!

Are you planning to attend IBS 2019? If so, I’d love to meet with you during the conference!

Email me at or be sure to check out my session on Tuesday, Feb. 19 in the 55+ Housing Central. I’ll be exploring the potential market share impact of the new breed of senior living that is appealing to younger prospects and what 55+ developers need to know/do to compete.

About The Author

Beth Mickey

Beth has more than 15 years of marketing experience and 10+ years experience working with both 55+ and Senior Living as a Certified Aging In Place Specialist (CAPS), and serves as Client Services Director for Creating Results. As an expert in e-engagement, Beth applies her experience in strategic planning and execution of digital marketing efforts for her clients to identify opportunities to leverage online and offline marketing avenues as part of an integrated marketing approach. Her experience serving both in a client and agency capacity helps her gain an understanding for her client’s needs and goals to maximize program performance and return on investment.