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Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote your products to them using these channels.

1. Getting Started with Social Media

No matter what your company’s product or service is, social media is likely to play an important role in your digital marketing strategy. Yes, even when targeting Baby Boomers, who are some of the most active users on Facebook.

This article from MayeCreate gives a step-by-step process on how to kickstart your social media marketing strategy.

2. Using Social to Drive Sales

Making social media marketing part of your company’s strategy is the first step. Next, you have to publish content that engages your audience and moves them closer to a purchase decision.

Digital marketing experts offer insights on how to turn prospects into purchasers using social media it his Forbes article.

3. Make Yourself Useful to Baby Boomers

Baby Boomers spend 27 hours a week using social media, and they do so with purpose. They want to find useful information that gives them a better understanding of a topic, product or service, and helps them make decisions.

Get the insights you need to help you create content that Baby Boomers will like and share in this blog post from Senior Market Advisors.

4. Videos Engage Boomers

Seventy-five percent of Boomers are active on Facebook, and 43% of them say the platform is their first choice for watching videos online. Boomers are 19% more likely than any generation to share content on social media, with video being the medium that attracts their attention most.

Find out more about the types of videos you should be creating to get Baby Boomers to engage with your content on social media in this Kenshoo article.

5. Social Media’s Effect on Seniors’ Mental Health

Social media is often vilified due to its perceived negative effect on mental health, especially for younger generations. But new research shows that sites like Facebook and Twitter can actually help seniors combat depression and anxiety.

Oxford Academic offers more insights into social media’s effects on mental health.

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About The Author

Kevin Williams

As Manager, Copy & Content, Kevin works with client services, creative and media to produce copy and content solutions that meet the unique needs of each client.