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Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at tools, resources and best practices you can use to implement and evaluate your digital marketing strategy.

1. Five Tools to Aid Your 55+ and Senior Living Digital Marketing

From website analytics to keyword research programs, every marketer in the senior living and 55+ industries has an arsenal of resources they can rely on to aid their digital marketing efforts.

SeniorVu offers five tools to help you plan, implements and evaluate your digital marketing efforts.

2. Tips for Getting More Leads with Pay-Per-Click Advertising

If pay-per-click (PPC) advertising isn’t already a part of your senior living digital marketing plan, your community is missing out on one of the most effective methods of lead generation. While basic PPC campaigns aren’t difficult to set up, they take some skill to master.

Seven PPC experts offer tips to optimize your campaigns in this article from Search Engine Journal.

3. Using Virtual Tours for Real Results

Marketing and sales focus a lot of their efforts into getting leads to visit the community for a tour. But what about the tour before the tour? Having a virtual tour on your website is a senior living digital marketing tactic that can help shorten the sales cycle.

Find out more about how you can use virtual tours to drive sales from LCP360.

4. Leveraging Social Media for 55+ and Senior Living Digital Marketing

Social media isn’t just for the younger consumers anymore. When it comes to 55+ and senior living digital marketing, you can use social media to gather and share resident reviews and testimonials, boost your event marketing efforts and more.

Put your community’s social media channels to work using these tips from SFGate.

5. The Latest Digital Marketing Trends

The senior living digital marketing landscape is ever-changing. As we move toward the end of the year, what are some of the latest industry digital marketing trends you should be taking note of?

Property Management Insider lists four active adult and senior living digital marketing trends and how marketers can implement them into their own strategy.

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About The Author

Kevin Williams

As Manager, Copy & Content, Kevin works with client services, creative and media to produce copy and content solutions that meet the unique needs of each client.