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The current generation of 50+ consumers is unlike any that came before it, and continuing care retirement community (CCRC) developers are adapting their offerings to appeal to this demographic’s desires. This month, we’ll look at some of the current trends in the senior living market and what they mean for providers.

CCRC Providers Have Their Eyes on Active Adult Communities

Baby Boomers are the fastest growing demographic of renters in the United States, and 87% of senior housing professionals have taken notice. Will CCRC developers be adding active adult rental apartments to their portfolios? Will they abandon the CCRC model altogether?

Learn more about senior housing pros’ pursuit of the active adult market in this Senior Housing News article.

Top 10 Cities for Seniors in America

New York City, San Francisco … Fredericksburg, Virginia? The top 10 cities for senior living were ranked by Caring.com based on criteria such as health care, senior housing, community involvement, transportation, quality of life and affordability. It’s a must-read for CCRC developers planning for the future. Some of the cities on may surprise you!

View the rest of the list of top 10 cities for senior living on Caring.com.

Uncertain Demand for CCRCs  

“Build it and they will come?” That doesn’t seem to be the case when it comes to CCRCs. According to Kroll Bond Rating Agency, current demand in the senior living market remains uncertain. As such, is it possible developers may have overbuilt in anticipation of the Baby Boomers’ arrival into the senior living market? With Boomers delaying retirement and wanting to age in place, the senior living market is in a state of flux.

Find out more about the factors that are affecting the demand for senior living in this GlobeSt.com article.

Can CCRCs Outlast New Senior Living Choices?

How much longer can the traditional senior living model stay intact when new options are introduced to the market seemingly every day? Find out why mixed-use environments, co-housing communities and pocket neighborhoods are growing in popularity with the current generation of seniors.

Milwaukee BizTimes highlights the senior living alternatives that are rising in popularity.

Assisted Living Community Welcomes College-Age Residents

Senior Living at Watkins has taken its intergenerational programming to a new level. The Minnesota-based provider welcomed a new kind of senior as six college students moved into the community to live, volunteer and interact with its residents for the semester.

How are senior residents (both older and younger) benefiting from this unique living arrangement? Find out on Insider.

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About The Author

Kevin Williams

As Manager, Copy & Content, Kevin works with client services, creative and media to produce copy and content solutions that meet the unique needs of each client.