Top Menu

Search Results For Playing the Best Hand to Reach Your Audience

A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to do two weeks ago at the International Builders' Show. Me and 125,000 builders, marketers, designers…

Another year gone by, and boy was it a doosy! Against the backdrop of dramatic political change and cultural shifting, our industry remained homed in on issues relevant to how the mature market is evolving.

Read on for the hot topics Creating Results explored in 2016, including: embracing novel approaches to marketing to seniors, the importance of visual storytelling, an increase in renting among older adults, surprising similarities among generational preferences in communities, and changes to Google advertising.

Google made another sudden, major change this week in regards to its search engine results pages (SERPs). While the change is still rolling out, very soon it will affect every search made through Google.

Why should you care?

If you are investing marketing dollars in Google’s paid search product, AdWords, listen up! I’m going to tell you why - and how to roll with the changes so that your senior living and housing marketing results do not suffer.