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Posts By Allison Lloyd Dongoski

You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning.

In our previous event planning post, we discussed the various types of events and the purpose of each. In this follow-up, we’ll offer more insights on how to plan and implement each type of event, and how best to follow-up with prospects afterwards.

Event Planning Checklist

Planning events can be daunting. In fact, we find many of our clients avoided doing so before enlisting our expertise in the matter. From determining who to invite and how to promote the event, to hammering down the logistics, seeing an event through from start to finish is no small feat.

Despite some of the bumps that may be encountered along the way, we always recommend that our clients have an event strategy in place. Events are a great way to connect with prospects face-to-face and for them to sample your community’s offerings. We’ve heard countless stories of prospects who were convinced to deposit after attending a community event.

Hands pointing one, two, three, four

When developing a new campaign (or refreshing an old one) it’s critical to have a strategy in place to guide all aspects of the campaign so that they align with your community’s goals.

It’s important to remember that not all leads are created equally. In the high-tech world we’re living in, chances are many of your leads are coming in digitally. These leads require more nurturing through the stages the sales funnel compared to leads coming through more direct means, such as a referral source.

If you’re attending the National Association of Home Builders' (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Beth Mickey and Patrick McShane escaped the cold and flew south for the annual event.

Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a break. So, here is our roundup… on a Tuesday! According to Skilled Nursing News, 33 skilled…

Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season.

Every Monday, we do a ‘round-up’ of the most engaging mature marketing content, but in the spirit of kicking off the holiday season, we thought we would offer some tips on how you can successfully market your senior living products and services this holiday season.

Before we discuss this week's most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in.

In this week’s most clicked item, The Huffington Post identifies the top motivators for adults age 50 and better to remain in optimal health as they age. And in this week’s most shared item, senior blogger Ronni Bennett offers insights for adapting to the physical, emotional, social, calamitous and cultural challenges of aging.

Every Monday we review our most engaging and shared articles from the previous week. First up this week; more seniors than ever are using their mobile devices to access the news. In the 50+ marketing item, we report how industry leaders, experts and providers are coming together to fight ageism. Most Shared: Seniors Enjoy News At Their Fingertips According to McKnight's Senior…