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Posts By Beth Spohn

When I Grow Up, I Want To …

Did YOU want to work in senior living when you grew up?

Earlier in the year, Creating Results’ Executive Vice President Kimberly Hulett and I attended a LeadingAge DC event, “C-Suite Round Table Discussion: The Future of Aging Services” at George Washington University.

Organizations like Asbury, Kendal’s Collington, Goodwin House, Vinson Hall and Stoddard Baptist Homes were represented on the panel.

As we expected, these leaders in non-profit senior living shared great insights into the future of aging services.

What we didn’t expect to hear was what sounded like “convincing” directed at the George Washington long-term care management students who also were in attendance.

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Marketing Engagement Stories — Landis Communities

Last week we had the privilege to speak at LeadingAge Pennsylvania’s annual conference on “The End of Advertising. The Advent of Engagement.” There was a lot of enthusiasm for Creating Results’ definition of engagement: “the act of turning people on to your brand in a way that improves business.” Many attendees asked for additional ideas and best practices, so we’re…

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Can You Communicate the Landis Way? Senior Living Spotlight, Part Three

“We can’t be creative – senior living is such a highly regulated industry.” “Our communications are so challenging. We have adult kids AND seniors.” As Creating Results spoke to senior living conferences this year, sharing the best practices of global leaders like Southwest and Nordstrom, we heard a lot of reasons for why senior living communities didn’t have consumer-friendly information.…

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What It Means to Be Values-Driven: Senior Living Spotlight, Part Two

Joy, Compassion, Integrity, Stewardship, & Community. These were the values that Pennsylvania’s Landis Communities uncovered as they set out strategically to build an organization that excels in customer-friendly service and information. For this "senior living spotlight" series, we talked to Larry Guengerich, Director of Communications & Church Relations at Landis. He says those values aren’t just stated. They drive everything…

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How Landis Communities Excels at Consumer-Friendly Service, Information: Senior Living Spotlight, Part One

This year, Creating Results has been privileged to speak at senior living conferences around the country. Our “Stay, Fly, Shop to Success” presentation highlights some common strengths of global leaders such as Marriott, Southwest and Nordstrom. Why? It helps to find inspiration for success outside your industry. We also highlight inspiring leaders within senior living. Pennsylvania’s Landis Communities is an…

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More Senior Living Take-Aways from PEAK 2014

Last week we shared senior living insights from LeadingAge’s PEAK Leadership Summit.  Here are several ideas from the conference specifically about how to implement and lead change. What are you doing within your own organization to ensure you are continuing to innovate and evolve?  Perhaps these examples can provide some food for thought: 1. Know what you stand for -…

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Three Take-Aways from Senior Living Conference PEAK 2014

Last week several members of the Creating Results team attended the LeadingAge PEAK Leadership Summit, held right in our backyard in Washington, DC. Sponsored by LeadingAge, an association of not-for-profit senior living organizations and aging services providers, PEAK brings together senior level members of communities to share new innovations taking place within their organizations. I left the conference energized and…

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