Next week is Halloween.
In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and packaged for our safety.
While Halloween may no longer be a night of frights, it turns out that seniors do have some valid fears … about digital marketing!
Our Social, Silver Surfers research revealed two areas that spook the very consumers we hope to enchant on our websites.