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Posts By Jessica Ruhle

When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less about molecules, light and reflections, and more around timing, market research and earning…

If you’ve been following our blog recently, you probably know that we’re in full conference swing. You may have also noticed that LeadingAge has a theme this year with their state annual meetings: Life on Purpose. LeadingAge Massachusetts is no different. From scenario planning to intergenerational living, I’d like to share with you some of the ways the members and…

Session: Sales and Marketing Tactics for Continuing Care at Home

"We're not managing a long-term care policy, we're helping people plan. It's not about what is the matter, it's about what matters most."

This is how Liz Fandel of Fellowship Senior Living at Home (a Creating Results client), explained the unique selling proposition of Continuing Care at Home (CCAH).

CCAH programs offer care coordination, care-giving and asset preservation to older adults who do not want to live on a retirement community campus. With CCAH, they can remain in their own home as they age.

Last month, Erin Read and I spoke at LeadingAge Massachusetts on why organizations should be using video in their integrated marketing strategy.

But, what if you’re not ready for video?

According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is 1.8 million words. However, as the old adage goes, a picture is worth a thousand words, which means photography can be very powerful.

Media Post reports there are 2.6 billion images shared daily across all visual channels, which has changed consumer shopping behaviors drastically.

The biggest challenges marketers face in today’s visual world are:

Creating Results’ Top 6 Takeaways from LeadingAge MA and RI Conferences March is not only a great time in college basketball, but it has also been an exciting time for Creating Results when it comes to attending and gaining insights from senior living conferences. We’ve gathered all of the top tips and tricks from the various sessions to give you…

In this post, we wrap up our series of 15 actionable ideas to improve your results with baby boomers and seniors in 2015 with quotes from thought-leaders who inspired us this year. As our Creating Results team is always on the look out for new mature marketing insights, innovations and best practices, we hope you’ll consider the thoughts below and…

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