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Posts By Kevin Williams

From building trust with your prospects to increasing awareness of your brand, you’ll find several benefits of having a strong senior living content marketing strategy in place. Content marketing provides ways for you to ditch the heavy sales pitch, get creative and focus on educating your prospects through various media. As you create your strategy, here are five types of content you can leverage to help kickstart your next content marketing push.

Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes among Baby Boomers.

We’ll be looking at three of the key takeaways from this study and how they apply to the senior living and 55+ community industries.

Digital marketing has become a fundamental part of integrated marketing strategies across various industries — yes, even in senior living and 55+ housing. Countless resources are available to aid your senior living digital marketing efforts. This month, we’ll look at tools, resources and best practices you can use to implement and evaluate your digital marketing strategy.

While there’s still a third of the year let to unfold, many of 2019’s senior housing trends have begun to take shape and could have an impact on how industry pros market and sell to prospects in the coming years.

This month, we look back at some of the most notable industry trends we’ve covered this year, as well as the implications they’re expected to have on your business.

As we look toward the future of caregiving, it’s evident that technology will have an increasing role to play. From artificial intelligence to robotic pets that monitor their owners’ well-being, the possibilities for senior care tech are seemingly endless.

In this month’s roundup, take a look at some of the emerging technology in the senior living industry and the impact they’re expected to have.

Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.

In this post, we look at some key insights from RentCafe’s research and why they are important to senior living industry professionals and 55+ community developers.

If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing can have in the senior living industry.

In this month’s roundup, we share insights from marketers who have seen success after adopting the journey mapping approach.

Woman shopping and looking at her phone

The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement planning outlook?

In this post, we’ll look at Baby Boomers’ finances and steps professionals in the senior living industry can take to adapt to the evolving financial needs of this demographic.