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Posts By Kevin Williams

Middle-Ages owman looking tathe words "senior," Elderly" and "Mature"

Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.

While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.

Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.

May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last month’s most engaging content than by taking a look at what the industry is saying about one of our favorite topics? Find out more about from industry experts in this month’s roundup.

For many older adults, retirement is only the beginning. While people may look forward to all the free time that retirement offers, many seniors are finding that they’ve become too accustomed to the work hard, play hard lifestyle after decades in the workforce.

So, it’s no surprise that a growing number of seniors are spending their “retirement” working encore careers. Whether freelancing, starting a business, volunteering or heading back into the office, this month’s roundup takes a deeper look at Baby Boomers’ desire to remain a part of the workforce, even after leaving it.

So, you’re planning on building a brand-new senior living community, or expanding an existing one. Have you taken the time strategize about how you will secure deposits from future residents to ensure that you’re able to open your new community or neighborhood without a hitch?

The thing is, it can be hard to sell someone on something that doesn’t yet exist, which is why many communities choose to implement a pre-sales VIP program to entice prospects to buy into their new property. A pre-sales program is a great tactic for accelerating the timeline for reaching pre-sales goals on schedule.

February may be the shortest month of the year, but that doesn’t mean it wasn’t packed with engaging content and thought starters from the senior living industry. Catch up on the latest news stories from the past month, ranging from one developer’s new approach to the continuing care retirement community (CCRC) concept to a journalist’s wake-up call to the younger generations.

A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.