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Posts By Kevin Williams

Senior Blog Image

Blogging has become an important tactic for businesses that want to connect their brand with their target audience — yes, even in the senior living industry. By blogging consistently, you can attract traffic to your website and convert that traffic into leads.

But maintaining a blog can be difficult if you don’t develop a framework for consistent output of content. By following these steps, you’ll discover that blogging for your community can be an enjoyable activity instead of a chore.

Many of the world’s biggest brands have shifted their sights to targeting the Millennial demographic and making lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers retaining the most spending power among all generations for the foreseeable future, a handful of brands of spotted the opportunities that marketing to baby boomers offers and have adapted their strategy accordingly.

You can apply these same strategies when marketing to Baby Boomers in the senior living industry.

Email box with junk mail

Email marketing is a cost-effective way to nurture your prospects while building credibility and familiarizing them with your product, especially in the senior living industry. But like all marketing tactics, you have to invest the time and resources into developing a marketing strategy that works for you and doesn’t turn prospects away from your brand. In this month’s roundup, we look at email marketing trends and tips for standing out in your prospect’s inbox.

Lightbulb hatching out of egg

The decision has been made: it’s time for your company to rebrand itself, but you don’t know where to begin. Don’t let the thought of altering your company’s image intimidate you. By following these steps, you’ll gain necessary insights on how to successfully roll out a rebranding.

Two older ladies with shopping bags

The Baby Boomer consumer generation is unlike any other generation of consumers that came before it. This is especially true when it comes to their purchasing habits. With the knowledge that consumers ages 65+ will continue to have the most spending power of any other generation in the US for the foreseeable, many retail brands are adjusting their strategies for marketing to Baby Boomers. In this month’s roundup, we look at the ways retail brands are adapting to Baby Boomers and how marketers in the senior living industry can do the same.

Middle-Ages owman looking tathe words "senior," Elderly" and "Mature"

Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.

While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.

Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.