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Posts By Kevin Williams

Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.

In this post, we look at some key insights from RentCafe’s research and why they are important to senior living industry professionals and 55+ community developers.

If you’ve had the opportunity to connect with us at a conference recently, you may have noticed our commitment to journey mapping. That’s because we’ve seen firsthand the positive results that taking a more customer-centric approach in your sales and marketing can have in the senior living industry.

In this month’s roundup, we share insights from marketers who have seen success after adopting the journey mapping approach.

Woman shopping and looking at her phone

The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement planning outlook?

In this post, we’ll look at Baby Boomers’ finances and steps professionals in the senior living industry can take to adapt to the evolving financial needs of this demographic.

Pen writing "Once upon a time"

“Copy is a direct conversation with the consumer” —Shirley Polykoff, American advertising pioneer

As professional marketers, we sometimes forget that advertising is a two-way street. We get frustrated when our customers don’t engage with our products and services and then blame it on them not understanding the value that we’re bringing them. But in reality, we’re the ones to blame. We’ve forgotten how to talk with customers rather than at them.

The world’s population of seniors continues to increase with no sight of slowing down in the coming decades. This presents several accessibility challenges that our communities will have to start planning for sooner rather than later. In this month’s roundup, we look at the ways in which the world is adapting to the accessibility needs of older adults and how they can be applied to the senior living industry.

Group of seniors looking at tablet

It’s a new year and we’re already working on new blog posts about some of the hot topics in senior living and 55+ real estate.

But first, here’s a look at our most popular posts from 2018. Find out which topics kept readers coming back for more and discover content you may have missed the first time around!

Senior Blog Image

Blogging has become an important tactic for businesses that want to connect their brand with their target audience — yes, even in the senior living industry. By blogging consistently, you can attract traffic to your website and convert that traffic into leads.

But maintaining a blog can be difficult if you don’t develop a framework for consistent output of content. By following these steps, you’ll discover that blogging for your community can be an enjoyable activity instead of a chore.