Top Menu

Posts By Kevin Williams

For many older adults, retirement is only the beginning. While people may look forward to all the free time that retirement offers, many seniors are finding that they’ve become too accustomed to the work hard, play hard lifestyle after decades in the workforce.

So, it’s no surprise that a growing number of seniors are spending their “retirement” working encore careers. Whether freelancing, starting a business, volunteering or heading back into the office, this month’s roundup takes a deeper look at Baby Boomers’ desire to remain a part of the workforce, even after leaving it.

So, you’re planning on building a brand-new senior living community, or expanding an existing one. Have you taken the time strategize about how you will secure deposits from future residents to ensure that you’re able to open your new community or neighborhood without a hitch?

The thing is, it can be hard to sell someone on something that doesn’t yet exist, which is why many communities choose to implement a pre-sales VIP program to entice prospects to buy into their new property. A pre-sales program is a great tactic for accelerating the timeline for reaching pre-sales goals on schedule.

February may be the shortest month of the year, but that doesn’t mean it wasn’t packed with engaging content and thought starters from the senior living industry. Catch up on the latest news stories from the past month, ranging from one developer’s new approach to the continuing care retirement community (CCRC) concept to a journalist’s wake-up call to the younger generations.

A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.

Happy Monday and Happy Martin Luther King Jr. Day! Whether you're at home watching the highlights from last night's crazy playoff game between the Vikings and Saints, or in the office like we are, take a few minutes to catch up on the most engaging marketing content from the past week.

This week, we'll take a look at an article published on US News & World Report that reveals the results of a recent cost of care survey. We'll also find out the number one way in which senior living communities can increase engagement among residents in an article by Senior Housing News.

Happy Monday and an early Merry Christmas from the Creating Results team! Take a break from the last minute Christmas shopping and read our last Monday roundup of the year.

In this week's most clicked content, LCS Development gives their take on what they believe will be the top 6 senior living design trends in 2018. And in this week's most shared item, Saul Levmore states his case in favor of mandatory retirement in an article for Next Avenue.

Whether you're recovering from Halloweekend festivities or getting a late start to your day after a crazy World Series Game Five between the Astros and Dodgers, take some time to catch up on the most engaging marketing content in this week's Monday roundup.

In this week's most shared, The Telegraph examines the increasing trend of adults ages 50 and above becoming babysitters. Additionally, in the most clicked, we look at a typo gone viral at Wichita State University and the steps that marketers can take to prevent this type of issue.

Whether you're catching up on your emails or still scrambling to find the perfect costume for Halloween, take a quick break from your Monday to catch up with the most engaging senior marketing content from the past week.

First, USA Today offers insights as to why more older adults are making the decision to skip out on the warm weather and beaches of Florida in favor of retiring in their current location. And in our most shared piece of the week, we'll review action steps that professionals in the senior living industry should be taking in order to appeal to the rising number of middle-aged home renters.