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Posts By Lori-Anne Bonante

Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re marketing to Baby Boomers? What are words you to avoid saying or images you want to avoid showing?

Here are five things you should consider when marketing to Baby Boomers so that you can motivate — not alienate — your prospects.

When’s the last time you watched a video online? Did you watch a quick tutorial on YouTube? Or maybe someone sent you a video of a cat doing whatever it is cats do.

But did you know that, a single cat video can get an average of 12,000 views?  Now imagine those numbers for your senior living video testimonial and how much traction it could get for your community.

Video testimonials are a perfect way to entice people to learn more about your community and increase engagement. But there’s more that goes into it than just setting up a camera, having someone share their experience and then posting it online and hoping for it to go viral.

I’ll be sharing four tips for creating testimonial videos that make prospective residents say “wow!”