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Posts By Martha Schultz

While many of us were overindulging in turkey, football and family get-togethers over the long weekend, others were busy as usual reading and sharing insights. Hot topics last week included mobile advertising for seniors and visual content marketing statistics. Learn more about how to make mobile ads more senior-friendly and review data that reinforces how important visual marketing is to your toolkit.

Good Monday morning before Thanksgiving! Many of us have a short work week, and are thus preoccupied with what's going to be on the dinner table on Thursday. But in the  meantime, let's look at some insights. Our mature marketing links this week tell us that newsprint advertising still has the power to motivate consumers (subscribers), especially older ones, despite the fact that print subscriptions continue to decline.…

Today we look at a new facet of the increased use of social media by Boomers and Seniors—the need for tech support—and take a look at what the Creating Results Team is up to this week at LeadingAge.

MOST CLICKED:

Readers last week were interested in Richard Harris' article on NextAvenue. In Why the New Social Media Fans Are Over 65, Harris writes that as older Americans discover tech's power to connect to others using social media, "they flock to it" ...

While the days are getting shorter and the leaves are quickly falling, there still may be time to get that Fall roadtrip in. In that spirit, we look today at how advertisers are portraying the mature car shopper and driver, and how they are struggling to walk a fine line between insulting and amusing.

1. MOST SHARED: In a recent NPR radio interview, NPR's Scott Simon and correspondent Ina Jaffe discussed the idea that car ads are becoming "Boomer-averse." Jaffe, who covers aging, noticed what seems to be part of a trend in car advertising.

Happy Monday! The mature marketing stories of the past week that drew the greatest amount of interest focused on how Boomers process information differently than younger generations, and how each generation rates itself in terms of morality and qualities that characterize their behaviors as citizens, earners and consumers. Have something to share? We'd love to hear your thoughts so please…

How Road Scholar Effectively Targets Older Travelers - Creating Results’ Twitter feed recently shared an article about Road Scholar (formerly Elderhostel) and we were surprised by the flurry of new interest it sparked in this ‘grandaddy’ of educational travel resources for older adults. Several folks shared the tweet with their own followers and many said they were now...

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