Why does my car give me such a strong physical and emotional reaction? Is it the little logo on the back bumper? As the Creating Results team tells our clients, a brand is not just a logo design. It is the entire consumer experience.
A brand is the fundamental emotional experience that you want consumers to have every time they come in contact with your product – it’s employees, residents, services, or even its physical space, campus or buildings within. It’s why consistency and clarity are essential.
Creating Results has had the pleasure of working on many branding projects. Efforts for a Boomer-focused tourism destination and for a senior living organization can help to illustrate how a brand’s personality can influence the design of a logo.