Top Menu

Posts By Sally ODonnell

April 21st marked the launch of Google’s latest algorithm update that is making significant waves for many businesses and their websites. The change positions mobile-friendly sites at the top of online searches conducted from mobile devices, making non-mobile friendly sites more difficult to find. For the many businesses targeting older adults that rely on organic (unpaid) search as a primary…

A Millennial’s Perspective on Marketing to Boomers In the spirit of gambling… When someone considers a 24-year-old heading to Las Vegas, I’m willing to bet they don’t think she’s there to learn about marketing to boomers. Believe it or not, that’s just what I got to do two weeks ago at the International Builders' Show. Me and 125,000 builders, marketers, designers…