Part 2 of a series on using Social Media to market to Boomers and beyond.
PART 2: BABY BOOMERS, SENIORS AND TWITTERThe media appears to have fallen in love with Twitter (heck, even my 97-year-old Nana has heard of Twitter by now). Who’s on Twitter? The New York Times reports that younger Boomers are fueling Twitter’s growth, while Sysomos data suggests 81% of all Twitter users are 29 or younger. How important is Twitter for marketing to Baby Boomers and seniors? Paul Briand of the Examiner notes “Baby Boomers 55 to 64 are Twitter users on a slightly lower level, but at a greater frequency than users aged 18 to 24. That's because Twitter has become less of a social network and more of a marketing/social network.” We see that as in keeping with this cohort’s lifestage; it’s a time in their lives when they are focused on both social and vocational development. The New York Times points out mature consumers and technology adoption are not actually strange bedfellows.
As the Web grows up, so do its users, and for many analysts, Twitter’s success represents a new model for Internet success. The notion that children are essential to a new technology’s success has proved to be largely a myth. Adults have driven the growth of many perennially popular Web services. YouTube attracted young adults and then senior citizens before teenagers piled on. Blogger’s early user base was adults and LinkedIn has built a successful social network with professionals as its target.At Creating Results, the jury’s still out on Twitter’s effectiveness as a business engine for effectively motivating seniors and Boomers to buy.