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Each week we take a look at the mature marketing articles from the previous week that engaged our followers the most. This week, we will explore how headlines impact engagement, as well as the top three things that Baby Boomers require as they consider their future housing accommodations. MOST CLICKED Headlines are the first impression that your audience receive from…

Top 50+ marketing links of the week focus on Gen X

Each Monday, our team collects a few "top links" related to marketing to older adults and shares them on the Mature Marketing Matters blog.

MOST CLICKED: Give a shout if you're a member of Generation X. A little louder? A little louder? Hmmm. I still can't hear you.

The problem isn't with your voice.

It's with advertisers' ears.

The Gen X cohort (disclosure: my cohort) has been largely ignored by marketers of all ages. Born between 1968 and 1979, we're not as rowdy or large as the cohort that came before us, the Baby Boomers. We're high-tech, low-maintenance and we're entering our peak earning years (or should be).

And yet, as Robert Klara wrote in AdWeek:

My Creating Results colleagues call me the “Email Queen.” While I relish the idea of wearing a tiara, the main reason I have been dubbed as such is that I LOVE email. And more importantly, I’ve seen how powerful email marketing can be in driving new leads to action.

In this blog post we will explore how your organization can leverage email to not only reach your mature consumers, but move them through the purchase funnel to action.

But first, the answer to the question I know is on the top of everyone’s mind: “Beth, if we are selling to boomers and seniors, should we even use email marketing?”

It's hard to believe that one month is already in the history books for 2016. I hope the New Year is treating you well, and hope you'll explore the weekly mature marketing stories that had people talking and sharing. Have something to share? We'd love your comments.

MOST SHARED: Women rule...according to a recent MediaPost article. The piece highlighted insights from a Fona International report that explored the impact and influence of women in spending. Per the author, women control $20 trillion (yes, trillion) in spending annually — a total that is expected to rise to $30 trillion over the next 5 years.

According to the report ...