A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.
Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a break. So, here is our roundup… on a Tuesday! According to Skilled Nursing News, 33 skilled…
Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season.
Every Monday, we do a ‘round-up’ of the most engaging mature marketing content, but in the spirit of kicking off the holiday season, we thought we would offer some tips on how you can successfully market your senior living products and services this holiday season.
Happy Monday! I know y’all were anticipating the most shared and most clicked articles from last week, but we decided to do something different. Saturday was freezing here in Virginia which had me thinking about where I’d want to live when I retire. I was thinking warm temperatures, delicious cuisine and relaxation. And so, the most intriguing news articles of…
Next week is Halloween.
In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and packaged for our safety.
While Halloween may no longer be a night of frights, it turns out that seniors do have some valid fears … about digital marketing!
Our Social, Silver Surfers research revealed two areas that spook the very consumers we hope to enchant on our websites.
I hate parading my serenading | As I'll probably miss a bar,| But if this ditty is not so pretty | At least it'll tell you | How great you are. - Cole Porter, “You’re the Top”
Creating Results’ Social, Silver Surfers e-book recently went live on Amazon and iBooks. This is the latest edition of a proprietary national study of Boomers' and seniors' digital marketing preferences. Three chapters explore what older adults do/don’t want from social media marketing, websites generally and housing/senior living websites specifically.
At times the picture the data paints isn’t so pretty.
Dissatisfaction with websites has risen with each edition of Social, Silver Surfers. Respondents have more to complain about and do so in greater volume.
Today we’re sharing insights which, if applied to website development, could help your organization become – if not the top – more effective with mature consumers.
As part of Creating Results' ongoing series into photography for 50+ marketing, we have examined the WHY of committing to good photography (older consumers' expectation of quality and the importance of delivering emotion) and the HOW (stock vs. custom photography). Now it’s time to plan the photo shoot and pick a photographer.
There are three basic steps to this process. Let's walk through them together.
#1. Determine What You Need
Before you decide to do a photo shoot you should already have determined your goals. Most organizations would significantly benefit from authentic, accurately representative images that you can't get elsewhere. In the senior living industry that means representing mature consumers doing things they enjoy doing — or perhaps aspire to do.
Happy Monday! While many of our readers are enjoying the long Columbus Day weekend, we know there are still plenty of you who want to see the mature marketing news and insights from the past week that had people talking. This week we learn from Senior Housing News that senior living has a new threat looming of which we should…
Before we discuss this week's most engaging content, we would like to send our thoughts and prayers to everyone affected by the Las Vegas shooting last night. The Creating Results team offers our support as we try to make sense of the world we’re living in.
In this week’s most clicked item, The Huffington Post identifies the top motivators for adults age 50 and better to remain in optimal health as they age. And in this week’s most shared item, senior blogger Ronni Bennett offers insights for adapting to the physical, emotional, social, calamitous and cultural challenges of aging.
Every Monday we recap the previous week's most engaging content. This week our most clicked is a Call to Action for Gerontologists, by Jo Ann Jenkins, CEO of AARP. Our most shared article highlights the older population growth from the U.S. Census Bureau. Most Clicked: Disrupt Aging: A Call to Action for Gerontologists AARP’s Chief Executive Officer, Jo Ann Jenkins, published an…