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Category Archives 50+

The world’s population of seniors continues to increase with no sight of slowing down in the coming decades. This presents several accessibility challenges that our communities will have to start planning for sooner rather than later. In this month’s roundup, we look at the ways in which the world is adapting to the accessibility needs of older adults and how they can be applied to the senior living industry.

An increasing number of organizations are investing in developing "voice and tone" as part of their communication strategy, recognizing how important it is to deliver content that consistently supports and reflects their brand. This is especially valuable for 55+ and senior living communities. Having a consistent brand voice and tone can help build trust and affinity with mature consumers, a market that came of age in an era when conversation and face-to-face interaction were the norm.

Group of seniors looking at tablet

It’s a new year and we’re already working on new blog posts about some of the hot topics in senior living and 55+ real estate.

But first, here’s a look at our most popular posts from 2018. Find out which topics kept readers coming back for more and discover content you may have missed the first time around!

Daughter looking at papers with mother

As an integrated marketing agency with a heavy focus on digital marketing to Boomers and Seniors, you may think we don't design and produce a lot of print collateral for our clients. But we do. In fact, we've seen that printed collateral has not only survived the digital age — it has made a strong comeback. It's still a core part of an integrated marketing strategy for many of our clients.

Let's look at the collateral package and some of the reasons why it is still in demand.

Generation X

For years we have been strategizing on how to effectively market senior living and active adult communities to the Silent Generation and Baby Boomers. As marketers we’ve developed an understanding for their likes and dislikes, and the ways in which they best receive information.

Many of the world’s biggest brands have shifted their sights to targeting the Millennial demographic and making lifelong customers out of its members. But a few companies have taken a different approach. With Baby Boomers retaining the most spending power among all generations for the foreseeable future, a handful of brands of spotted the opportunities that marketing to baby boomers offers and have adapted their strategy accordingly.

You can apply these same strategies when marketing to Baby Boomers in the senior living industry.