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Category Archives 50+

Who's behind those Foster Grants? Smart marketers who seem to understand that marketing without regard to age is the best marketing. We applaud Foster Grant for their recent selection of Raquel Welch (68) for a new ad campaign. Welch seems a great match for the brand's message: both are sexy, authentic, and timeless.

Resources for marketers looking to connect with the 40+ market, including Baby Boomers and members of the Silent Generation: White Papers and Reports Is your website primed for 50+ visitors? - A website usability guide for satisfying silver surfers. A Focalyst study on Green Marketing - "Green means more than money when targeting Baby Boomers." Webinars What's working (and what's missing the target) with…

27% of Americans plan to put off home purchases because of the economy. We're glass half full people. To Creating Results, that means 73% of those in the market are still open to opportunities. Where will they be looking? 87% say the web. A survey by the National Association of Realtors provides some insights into who is looking and how.…

This is the first generation where it is acceptable to be a single woman, but you'd never know it from much of the advertising targeting 50+ers. There are 13.1 million single women over the age of 50. Only 3.6 million are low income. Yet seldom are single women shown in advertising, and even more rarely are they confident, successful and…

People who refuse to retire are changing retirement communities. "One thing is clear. It isn't business as usual. While the old style, heavily amenitized communities in resort locations will continue to have some appeal, even they will have to adapt. The good news is that niche communities that are narrowly targeted to these highly desirable mature worker bees will thrive."…