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This just in! People of different ages respond differently to advertising! Now that we’ve got your attention … Lightspeed Research and the Internet Advertising Bureau have released the results of a recent survey to see what kind of ads grab attention online. The results show key differences by age group that should guide marketers. As MediaPost summarized, “The survey found…

Neat case study and analysis by Boomer marketing expert Brent Green of a wonderful Mutual of Omaha campaign.  Consumer testimonials + videos = emotional relevance.  As "professor" Green puts it, "the Mutual of Omaha’s campaign [is] quite wise in the context of much national stupidity. It’s a nuanced and integrated branding program that appropriately portrays older people as relevant, passionate…

Who's behind those Foster Grants? Smart marketers who seem to understand that marketing without regard to age is the best marketing. We applaud Foster Grant for their recent selection of Raquel Welch (68) for a new ad campaign. Welch seems a great match for the brand's message: both are sexy, authentic, and timeless.

It’s the most wonderful time of the year!  Yup, the time of marketing top ten lists. These are some of the lists that Creating Results team members appreciated, as they can shine a light on best practices and help mature marketers reach their goals in 2009. 2008 Review: A PowerPoint, Chuck Nyren’s 20 minute take on mature marketing,.  Good info…

Does a green initiative make sense - from a brand perspective - for Wal-Mart? MediaPost asked Creating Results for its thoughts, and the answer was "yes - perfect sense." Consumers "are looking to make a connection, and it's a way for brands to speak right to people's core values," [Creating Results' Erin] Ruddick says. Values marketing is important when trying…

This is the first generation where it is acceptable to be a single woman, but you'd never know it from much of the advertising targeting 50+ers. There are 13.1 million single women over the age of 50. Only 3.6 million are low income. Yet seldom are single women shown in advertising, and even more rarely are they confident, successful and…

In tough markets, many companies wonder if they should be investing in "doing branding." When Todd Harff recently addressed one of the largest chambers in the Washington DC area, he advanced the notion that a slow economy is the perfect opportunity to focus on branding, because you have the time to invest. Check out Todd's slides:  http://www.creatingresults.com/slides/branding/index.html The presentation includes…