Make sure to start your holiday planning early so when it’s go time, you'll be among the first to spread the holiday cheer to your prospects. This time of year is the perfect time to showcase your community and give them a taste of the type of lifestyle they can create for themselves in your community year-round.
A few months ago, we shared with you 3 Tips for Blue Sky Senior Living Sales Success. In that post, we mentioned that, across many communities, we’ve seen anywhere from a 10% to 30% cancellation rate between initial deposit and move-in phases. In this post, I’ll share key insights for maximum depositor retention, as well as tactics we’ve seen yield the most success in helping our clients maintain their blue sky, pre-sales goals. So, open the door (and your mind) and come on in!
Sometimes, it’s easy to tell when certain things should be avoided. Like that large puddle of water that may or may not be three feet deep, for example. Or, better yet, not setting your alarm so you won’t be late in the morning. But what about when you’re marketing to Baby Boomers? What are words you to avoid saying or images you want to avoid showing?
Here are five things you should consider when marketing to Baby Boomers so that you can motivate — not alienate — your prospects.
You’ve decided to you’re up for the task of hosting events for your community’s prospects. Now, it’s time to think about pre- and post-event planning.
In our previous event planning post, we discussed the various types of events and the purpose of each. In this follow-up, we’ll offer more insights on how to plan and implement each type of event, and how best to follow-up with prospects afterwards.
Where Baby Boomers are choosing to put down their roots for retirement is a great indicator of what they want out of this next phase in their lives. Our friends at RentCafe recently released the results to their most recent study — a look at the most popular zip codes among Baby Boomers.
We’ll be looking at three of the key takeaways from this study and how they apply to the senior living and 55+ community industries.
Social media has changed the way businesses market their products to customers. This includes Baby Boomers and older demographics. In this month’s roundup, learn how older consumers engage with platforms such as Facebook, Twitter and Instagram, and how you can promote your products to them using these channels.
Baby Boomers are unlike any generation that preceded them when it comes to how and where they want to live their retirement. Thankfully, our friends at RentCafe have put the finishing touches on extensive research into renting trends affecting this cohort and shared their findings.
In this post, we look at some key insights from RentCafe’s research and why they are important to senior living industry professionals and 55+ community developers.
The financial outlook for Baby Boomers in the coming years is a unique one. As the holders of most of the country’s disposable income, they have plenty of money to spend and aren’t shy about spending when the opportunity is right. But what’s their long-term retirement planning outlook?
In this post, we’ll look at Baby Boomers’ finances and steps professionals in the senior living industry can take to adapt to the evolving financial needs of this demographic.
Planning events can be daunting. In fact, we find many of our clients avoided doing so before enlisting our expertise in the matter. From determining who to invite and how to promote the event, to hammering down the logistics, seeing an event through from start to finish is no small feat.
Despite some of the bumps that may be encountered along the way, we always recommend that our clients have an event strategy in place. Events are a great way to connect with prospects face-to-face and for them to sample your community’s offerings. We’ve heard countless stories of prospects who were convinced to deposit after attending a community event.
The independent senior living sales journey can take anywhere from 18-36 months, with an average of 25 touches needed for one prospect to move in. Most touches are done via phone and email, with more than half coming from outbound efforts rather than inbound. As is the case with any sales journey, you can imagine that, within those various touches, there will be some resistance from the prospect. After all, you’re trying to convince seniors to move from homes they’ve lived in for at least 30 years. In many cases, they have a lot of “stuff” and don’t think they’re ready to move to a senior living community.