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Category Archives Boomers

Middle-Ages owman looking tathe words "senior," Elderly" and "Mature"

Many active adult and senior living communities are marketed as 55+ or 65+ communities. And yet, when younger seniors (prospects ages 55-64) visit these communities in person, they may struggle to find residents as young as they are.

While industry professionals may have visions of communities where younger, more vibrant seniors make up the lion’s share of the population, making that transition is tough. But that doesn’t mean that your community shouldn’t try to attract youngers seniors — you just have to know what resonates with them. Here are four ways you can attract younger seniors through your marketing.

Baby Boomers are no longer new to social media. Many have adopted apps such as Facebook, Instagram and Twitter in their daily lives, yet marketers are still hesitant to market to this demographic, thus neglecting an audience of more than 76 million people in the US. In this month’s roundup, we look at why marketers should market to older adults through social media, and the best ways to do so.

“What can you tell me about CRMs?” This is a question we’ve been asked repeatedly by clients as of late. Many are thinking (or rethinking) their strategy when it comes to how they use their CRM and what they need to be successful. Knowing where to begin the CRM search can be daunting. So many solutions are available. Some are…

Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the Traditions of America’s lifestyle and custom home options skyrocketed with Sewickley Ridge in 2014, its second community in Pittsburgh, which sold out in…

When we were younger, we asked “Why is the sky blue?” While the answer is scientific and quite complicated, it’s not far from the same mentality and approach we must take to blue sky marketing in active adult and senior living communities. But in marketing, it’s less about molecules, light and reflections, and more around timing, market research and earning…

May was the unofficial universal design and aging in place month here at Creating Results. From blog posts to webinars, we engaged in a lot of discourse about how to optimize living spaces for older adults — and the industry did, too. So what better way to round up last month’s most engaging content than by taking a look at what the industry is saying about one of our favorite topics? Find out more about from industry experts in this month’s roundup.

As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies for Capturing 55+ Active Adults:…