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Category Archives Branding

Every Monday, we recap the mature marketing content that most engaged during the previous week.

This week, Brand Packaging explains the role that color plays in making or breaking your brand and the steps that you can take in order to make sure you are choosing the right colors for your audience.

Also, the Las Vegas Review-Journal published an article detailing the newest trend in retirement for Baby Boomers: not retiring. Read on to learn why many are making the decision to forgo traditional retirement, and how senior industry marketers should adapt to this trend.

Real Estate Logo Design learnings from the HOW Conference

I recently attended the HOW Design Conference in Atlanta, where thousands of artists, designers and design enthusiasts from around the world gathered to celebrate and promote design in all its forms.

It was a great chance to absorb, learn and be inspired by this amazing, eclectic design community‪.

One particularly helpful session I attended was Design Globally–Think Locally, presented by Sagi Haviv from the New York agency Chermayeff & Geismar & Haviv (CGH)‪.

Haviv shared a challenging logo design project that resonated with me because it was so similar to several real estate logo design experiences we've had at Creating Results.

Happy Monday.  Let's jump right into the mature marketing stories of the past week that had people talking and clicking.  Have something to add, please don't forget to add to the comment section. MOST CLICKED: We have found time and time again that creating an emotional connection is critical when marketing to mature consumers.  A recent article reinforced this idea,…

Happy Monday!  Hard to believe that the month is already half over.  Thankfully, we've got another round-up of the top mature marketing articles and insights that had people talking this past week.  Have something to add?  We'd love to see your comments in the section below. MOST SHARED: There's an app for that! Seems like this is a phrase uttered…

Happy Monday! Let's jump right into the mature marketing stories that had people talking last week.  Have something to share or add?  Please note in the comments below. 1. MOST CLICKED There was a lot of interest in a recent article by Shift Communications, which shared ideas for how to effectively leverage Twitter's Tailored Audiences functionality.  Tailored Audiences was launched…

For those in the United States, this is Thanksgiving week. The entire Creating Results team is, indeed, very thankful ... * for clients whose products and services improve the lives of older adults; * for those with the determination to be different in how they market to 50+ers; * for industry colleagues and vendors who support us and push us…

Last week several members of the Creating Results team traveled to Dallas, Texas, for the LeadingAge 2013 annual meeting. It is a BIG state, and a BIG conference, and offered BIG insights for senior living and anyone looking to improve their seniors marketing effectiveness. To help you achieve better seniors marketing results, we’ve collected our team’s top take-aways at www.CreatingResults.com/BIGIdeasFromLeadingAge.…