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Happy Monday!  Let's get right into the mature marketing news and stories which resonated the most this past week.  Have something to share that isn't included here?  Please be sure to add to the comment section below. MOST SHARED : Sulu explains technology to boomers and seniors.  George Takei, of Star Trek fame, has teamed up with AARP for a…

This week's round-up of mature marketing links is all about moves, which seems appropriate for a blog that focuses on baby boomers and beyond. Young people may stereotype their elders as stuck in their ways but the reality is life changes rapidly in your 50s and 60s. There are career changes (planned or unexpected retirements, new ventures), aging events (turning…

Happy Monday!  Let's get right to exploring the top mature marketing tweets and articles of the week.  Have something to share?  Please note in the comments below. Most Clicked Far and away the most clicked post touched on what companies should do when their consumers share rather than buy. The slideshare piece from Jeremiah Owyang was based on his presentation…

It's hard to believe it is almost the end of July.  Let's celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest.  Have something to add to the list?  Please leave in the comments below. Most Clicked Marketing Profs article about The Most (and Least) Effective Keywords in Email Subject…

We're back with the mature marketing posts, tweets and articles about boomers and beyond that generated the most buzz and interest.  Don't see your most memorable senior marketing post in this list? Please be sure to share in the comments below. Most Shared NPR's recent article Boomer Housemates Have More Fun generated a lot of buzz this past week.  The…

Welcome, April! I don't feel foolish admitting I am so happy to say goodbye to March and its gray, snowy and rainy days. Hopefully, this round-up of the top links for those marketing to over 50s isn't the only sunshine you receive today. 1. MOST SHARED: Trust in one-way "push" communications is dismal, finds Forrester, resulting in an increased investment…

Hoping all our readers in the Northeast made it through the weekend warm, dry and safe. It would be a kindness if you could check on any of the elders in your neighborhood. My 80-year-old mother called me Friday afternoon to reassure me she'd checked on her neighbors, "because they are old." Way to go, Mom! It was a busy…

Super Sunday? Bah. Bring on Mature Marketing Monday, and our regular round-up of the top links of the week. 1. MOST SHARED: Can narcissism sell t-shirts - and health? So suggests a social marketing case study via MediaPost. A boutique used social media to test whether its customers would be more motivated by product-in-use photography or a discount. They found…

December already? How did THAT happen? Today you have a second chance at November -- well, the last week of it -- through this round-up of the mature marketing resources that received the most attention on our social platforms. 1. MOST SHARED: What's in a name? Carol Phillips, Notre Dame marketing professor and brand strategist, penned this smart post with…