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Your weekly digest of the tweets/links/resources that received the most clicks/shares/attention last week on Twitter/LinkedIn/Google+.  (Ever wonder how the AP and Chicago style mavens feel about the forward slash?) NPR listener Yoshiko Okuyama's 20-year-old son and her 82-year-old mother.1. MOST CLICKED: NPR's comprehensive look at elder care, including the true cost of at-home caregiving for elderly parents, how to prepare…

What the New Facebook Timeline Means for Brands (Hint, it's all good) During their first annual conference for marketers, Facebook announced the upcoming launch of the new Facebook Timeline for businesses and organizations.  While individual users with personal pages within this social networking giant have been growing comfortable with the new look and feel for sometime, this is a whole…

The question crops up regularly on LinkedIn Groups: "What is the best way to reach baby boomer and senior home buyers? Is social media the new priority?" Creating Results' own Beth Rand will help address that question today at the International Builders' Show, during her presentation "Marketing to the 50+ Buyer: Social Media and Much More." As experienced real estate…

Elderhostel - the non-profit organization that has given hundreds of thousands of seniors educational/travel experiences - is changing its name and opening its tours to anyone over 21 years of age. Participation in programs has been dropping. Baby Boomers weren't joining their tours.  Many of their most loyal travelers (Silent Generation and older) are becoming too frail to participate fully. Will Exploritas'…