Today's round-up of top posts for marketing to older adults is like a "choose your own adventure" novel.
Feeling business-like? Check out the insights into marketing preferences via MarketingSherpa. Curious about mortality? The CDC's stats on centenarians should interest you. Ready for a good cry? Grab your hankie and listen to Maurice Sendak's words of wisdom.
MOST CLICKED: How do Baby Boomers want to discover and then learn more about products? And how do their preferences differ from that other big cohort, the Millennials?