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2013 was a year of ups and downs in the news: the Boston Marathon Bombing and the Red Sox winning the World Series, Barack Obama beginning his second term versus the most recent passing of Nelson Mandela. Fortunately at Creating Results, we’ve had more ups than downs to report, including the celebration of our 20th year in business. I'd like…

MailChimp -- the email marketing service provider used to send more than 4 billion emails a month, including this blog -- recently asked and answered a great question: If all you knew about someone was their email address, what would you know about them? After pointing out the obvious prefix clues (John=male, grl=female), John Foreman of MailChimp took a look…

Happy Monday! Below you'll find the top mature marketing news of the last week that had people talking, clicking and sharing.  Have insights to share that you don't see here?  Please be sure to include in comments below. MOST CLICKED: Mark W. Schaefer's article and shared podcast regarding Twitters future as the company looks to go public received a lot…

This week's round-up of mature marketing links is all about moves, which seems appropriate for a blog that focuses on baby boomers and beyond. Young people may stereotype their elders as stuck in their ways but the reality is life changes rapidly in your 50s and 60s. There are career changes (planned or unexpected retirements, new ventures), aging events (turning…

It's hard to believe it is almost the end of July.  Let's celebrate the month with a recap of the mature marketing articles of the past week that drew the most interest.  Have something to add to the list?  Please leave in the comments below. Most Clicked Marketing Profs article about The Most (and Least) Effective Keywords in Email Subject…

Take-aways from the July 23 Marketo JumpStart Tour There's a stereotype that New Englanders like to talk about the weather, so I won't mention the torrential downpour I drove through on the way to the JumpStart event in Boston yesterday. Or the rain-forest like heat in the meeting hall. Or the synchronized buzz of cellphones receiving emergency broadcast flood alerts ...…

Occasionally our CCRC and 50+ clients will ask about purchasing email lists to reach more of their Boomer and Senior target market through their email marketing program.  I've always subscribed to the school of thought that you should NEVER purchase an email marketing list. Instead, focus on individuals who have raised their hands and want to engage with you.  Recently…

Each Spring the cleaning bug strikes- we clean out our closets, drawers, cars and other areas that have been neglected through the long winter months.  Your email program is no exception. In order to ensure effectiveness you should regularly evaluate metrics, shift goals and review the integration of your email marketing program. We've created a checklist of the top 5…