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Category Archives Email marketing

Email Marketing Strategies for Active Adults and Seniors A recent report from Experian found that email volume rose 5.4% in the last year.  What does this mean for marketers?  For one- it just got harder to stand out in the inbox.  We constantly are working with our clients who are messaging to active adult and senior living communities to help…

... Or, Why Trust Is Critical When Emailing Seniors As an email marketer I work with our clients on how to build and nurture trust among their Boomer and Senior email subscribers.  This is an integral part of developing a relationship that results in engagement and action (and an important step before you attempt to ask for the world from…

Recently Creating Results has spoken about the benefits of an integrated email and social media strategy at a variety of settings, including the LeadingAge annual meeting, International Conference on Active Aging, the Planned Giving Group of New England, and the International Builder Show.  Some audience members express concern with how to effectively use each avenue to reach mature consumers, others…

Happy Monday!  Erin is on vacation this week so it is my pleasure to bring to you the top 50+marketing links of the week.  Be sure to share your thoughts in our comment section. MOST SHARED: It's good to be king...our  infographic showcasing what baby boomers and seniors do online received a number of shares last week.  Email remains the…

Round-up time! 1. MOST CLICKED: A Creating Results blog post on the "grandparent economy" from a few years back garnered the most clicks this week. So what grandparents do spend and spend on? Non-profit organizations; travel - by themselves,with friends and with the grandkids; grandchild education; and toys ... lots of toys ... Read the post: http://bit.ly/OkgObK (We'd love to see and…

It was a somewhat short week last week as we  celebrated the 4th of July and many extended the holiday into the balance of the week. Below is our weekly recap of top resources and references for marketing to the mature consumer that received the most attention last week.  Would love your thoughts and "must-reads" in the comment section.  Have…

Infographic Details Email, Social Media and Digital Habits of Baby Boomers and Seniors Two weeks ago, Creating Results addressed the newest/buzziest social media platform, Pinterest, in a series of posts on this blog. The response from readers and clients was very positive - and it revealed a desire to learn more about the online habits of baby boomers and seniors.…

Hello, Monday! Hello, June! Here are the resources and articles that earned the most clicks, shares and attention last week from mature marketing pros. 1. MOST CLICKED: The Uneven Aging of America. This interactive map from AdAge demonstrates how America's aging population is not evenly distributed across the country. You can zoom in on various parts of the country or…

Happy Monday!  Last week was a hotbed of social activity---here are the top tweets, shared links and general insights that garnered the most attention for marketing to boomers and seniors.  Enjoy! MOST CLICKED:  Top Five Regrets of Dying What would your greatest do-oever be as you faced your last day of life?  This touching article from the guardian included insights…