Top Menu

Category Archives Email marketing

I hope everyone had a wonderful weekend, celebrating Passover, Easter or the spring sunshine with family and friends! Now that I've overdosed on Peeps, it is, appropriately, time for the tweets of the week - last week's top resources and insights for those marketing to baby boomers and beyond. 1. MOST CLICKED: You never know what will catch the attention…

Email marketing consistently seems to be a hot topic around the water cooler at our agency. We talk frequently about leveraging email to reach boomers and seniors, especially for the best way to use it for our continuing care retirement community and 50+ housing clients.  We know it works because we've done extensive research on the topic and see great…

What resources for marketing to baby boomers and beyond caught the attention of our Twitter, LinkedIn and Facebook followers last week? Read on for top links. 1. MOST SHARED/MOST CLICKED: From the San Francisco Chronicle, how the retirement attitudes of baby boomers differ from those of Gen X. In short, older baby boomers have the most saved but they also…

I live in New England so I'm feeling glum. Time to cheer up with the links that were most shared, clicked on or discussed on Twitter last week! 1. MOST CLICKED: A post on email marketing and baby boomers and a case study that reveals the attitudes towards/challenges of aging in place tied for the most clicks. To Email Boomers or…