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As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies for Capturing 55+ Active Adults:…

Happy Thanksgiving week from the Creating Results family to yours. May your bellies, hearts and glasses be full this holiday season.

Every Monday, we do a ‘round-up’ of the most engaging mature marketing content, but in the spirit of kicking off the holiday season, we thought we would offer some tips on how you can successfully market your senior living products and services this holiday season.

Next week is Halloween.

In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and packaged for our safety.

While Halloween may no longer be a night of frights, it turns out that seniors do have some valid fears … about digital marketing!

Our Social, Silver Surfers research revealed two areas that spook the very consumers we hope to enchant on our websites.

I hate parading my serenading | As I'll probably miss a bar,| But if this ditty is not so pretty | At least it'll tell you | How great you are. -       Cole Porter, “You’re the Top”

Creating Results’ Social, Silver Surfers e-book recently went live on Amazon and iBooks. This is the latest edition of a proprietary national study of Boomers' and seniors' digital marketing preferences. Three chapters explore what older adults do/don’t want from social media marketing, websites generally and housing/senior living websites specifically.

At times the picture the data paints isn’t so pretty.

Dissatisfaction with websites has risen with each edition of Social, Silver Surfers. Respondents have more to complain about and do so in greater volume.

Today we’re sharing insights which, if applied to website development, could help your organization become – if not the top – more effective with mature consumers.

Today we went live on Amazon and iBooks with the latest e-book in our "Social, Silver Surfers" study of Boomers' and seniors' digital marketing preferences.

This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver Surfers effort resulted in a small PDF that captured what older adults like / don’t like about websites and social media. Creating Results repeated and expanded our research in 2013, this time publishing an Amazon e-book which captures the data and related marketing recommendations.

The most important result, however, has been the improved effectiveness of our client’s digital marketing programs.

We’ve also received positive feedback from those who are targeting Baby Boomers and seniors in a variety of industries. These marketing pros tell us their ROI improved by applying the tips from Social, Silver Surfers.

That motivated us to go even further with this new e-book.

Even with the big game between the Capitals and the Penguins scheduled for tonight, the weekly roundup is still the highlight of our Monday here at Creating Results.

This week, we take a look at the impact Generation X will have on the workplace and how that could play a role in marketing to this generation in the coming year. Also, Joseph Coughlin of the Massachusetts Institute of Technology AgeLab shares what he believes are the five misperceptions of aging and technology.

Sit back and enjoy your fresh brew while we round up the "most clicked" and "most shared" 50+ marketing content from the past week.

Most Clicked: Scientific Proof that Happiness is for the Aging

Carolyn Gregoire of The Huffington Post gives us a snapshot on how life is better as you age. Gregoire expands on this scientific proof by acknowledging our culture tends to correlate youth with happiness which, she says, “couldn’t be farther from the truth.”

According to research and the author: “80 percent of life’s defining moments occur by the age of 35 – suggesting that there may not be much to look forward to in the second half of life.” College years, getting married and having children are pivotal moments in our lives and most of us experience this before 35.

How is it possible our happiness peaks after these landmarks?

Mondays are the days that we round-up the top 50+ marketing tweets/posts/links of the previous week.

It's fun trying to connect the dots between engaging content and action items our readers could take! Or, at the very least, it makes Mondays a little more bearable.

MOST CLICKED (and a must-read): Leaders in Aging Send a Message to the President

The winter edition of Generations, the Journal of the American Society on Aging, features the public policy recommendations of more than 20 leaders of organizations dedicated to advancing and protecting America's older adults. In it you'll find sections penned by representatives of the Bipartisan Policy Center, AARP, LeadingAge, Encore, Long Term Care Partners and the National Center on Elder Abuse, among others.

Together, these articles put forth a positive vision for aging in America -- if the new administration takes an active, proactive role.