Top Menu

Category Archives Healthcare – CCRCs

It was a somewhat short week last week as we  celebrated the 4th of July and many extended the holiday into the balance of the week. Below is our weekly recap of top resources and references for marketing to the mature consumer that received the most attention last week.  Would love your thoughts and "must-reads" in the comment section.  Have…

Hello, Monday. How'd ya sneak up on us so fast? Here's our weekly round-up of top resources for marketing to 50+ consumers - links, articles and reports that earned the most clicks, shares or discussion last week. Did we miss anything? Please share your "must-reads" in the comments section. 1. MOST CLICKED: 5 Ways social media has ruined marketing, a…

What timing. The same day that Senior Housing News posed the question "Is Facebook the New Frontier for Marketing Retirement Communities to Seniors?" the Center for Media Research shared an answer: "No." Well, actually what they shared was survey data showing that when it comes to influence on consumers, TV is still King. And when it comes to older consumers,…

Hello, Monday! Hello, June! Here are the resources and articles that earned the most clicks, shares and attention last week from mature marketing pros. 1. MOST CLICKED: The Uneven Aging of America. This interactive map from AdAge demonstrates how America's aging population is not evenly distributed across the country. You can zoom in on various parts of the country or…

"Let no vandalism of avarice or neglect, no ravages of time, testify to the present or to the coming generations that we have forgotten, as a people, the cost of a free and undivided republic." - John A. Logan, Commander-in-Chief Each year on Memorial Day, my little town of Warren, RI assembles to honor those who made the ultimate sacrifice. The…

Last week I had the privilege of attending an event that made me smile, think and act. The occasion was the launch of Retirement on the Line, a new book by anthropologist Caitrin Lynch based on her 5 year study of eldersourcing at the Vita Needle factory in Needham, MA. For your own smiles, read what 100-year-old employee Rosa Finnegan…

Your weekly digest of the tweets/links/resources that received the most clicks/shares/attention last week on Twitter/LinkedIn/Google+.  (Ever wonder how the AP and Chicago style mavens feel about the forward slash?) NPR listener Yoshiko Okuyama's 20-year-old son and her 82-year-old mother.1. MOST CLICKED: NPR's comprehensive look at elder care, including the true cost of at-home caregiving for elderly parents, how to prepare…