I just returned from LeadingAge Maryland’s annual conference, filled with excitement over the nuggets of inspiration I’ll be able to share with our senior living partners. The theme was Life On Purpose and the education and general sessions didn’t disappoint. Here are some of my top insights from the conference. Living with Intention = Life On Purpose John Cochran, CEO…
Ellicott City will serve as the location for the gathering of hundreds of leaders and innovators within senior living when the LeadingAge Maryland Annual Conference begins tomorrow! This year’s theme is Life on Purpose and if the schedule is any indication, it will be an exciting few days when not-for-profit providers and organizations who work with them will gather to…
Can you believe the year is already a quarter of the way through? With the madness of March at an end, it’s time we take a look at the most engaging senior living and marketing content from the past month. In this roundup, we pay special attention to the challenges the aging population presents and the industry’s new approaches for attracting this segment.
Happy Monday and Happy Martin Luther King Jr. Day! Whether you're at home watching the highlights from last night's crazy playoff game between the Vikings and Saints, or in the office like we are, take a few minutes to catch up on the most engaging marketing content from the past week.
This week, we'll take a look at an article published on US News & World Report that reveals the results of a recent cost of care survey. We'll also find out the number one way in which senior living communities can increase engagement among residents in an article by Senior Housing News.
Happy Tuesday! We hope everyone had a happy and hearty Thanksgiving. Each Monday, we do a ‘roundup’ of the most engaging mature marketing content. However, due to the high volume of emails your inbox probably received yesterday, we thought we’d give your inbox a break. So, here is our roundup… on a Tuesday! According to Skilled Nursing News, 33 skilled…
Next week is Halloween.
In many places, there will be no costumed children going door-to-door for sweets. Instead they’ll hit malls, church parking lot “trunk or treat” events, or another alternative. Like the candy sold in stores, Halloween has been shrunk down and packaged for our safety.
While Halloween may no longer be a night of frights, it turns out that seniors do have some valid fears … about digital marketing!
Our Social, Silver Surfers research revealed two areas that spook the very consumers we hope to enchant on our websites.
Today we went live on Amazon and iBooks with the latest e-book in our "Social, Silver Surfers" study of Boomers' and seniors' digital marketing preferences.
This one-of-a-kind proprietary national study of 40+ers began in 2010. That first Social, Silver Surfers effort resulted in a small PDF that captured what older adults like / don’t like about websites and social media. Creating Results repeated and expanded our research in 2013, this time publishing an Amazon e-book which captures the data and related marketing recommendations.
The most important result, however, has been the improved effectiveness of our client’s digital marketing programs.
We’ve also received positive feedback from those who are targeting Baby Boomers and seniors in a variety of industries. These marketing pros tell us their ROI improved by applying the tips from Social, Silver Surfers.
That motivated us to go even further with this new e-book.
In 2012 my wife and I traveled to Chicago and took in a Cubs game at Wrigley. As a lifelong baseball fan from Boston, being able to sit in the stands of that museum of a ballpark and immerse myself in the electric atmosphere of that field was something I will never forget. It’s a feeling that is impossible to…
Why does my car give me such a strong physical and emotional reaction? Is it the little logo on the back bumper? As the Creating Results team tells our clients, a brand is not just a logo design. It is the entire consumer experience.
A brand is the fundamental emotional experience that you want consumers to have every time they come in contact with your product – it’s employees, residents, services, or even its physical space, campus or buildings within. It’s why consistency and clarity are essential.
Creating Results has had the pleasure of working on many branding projects. Efforts for a Boomer-focused tourism destination and for a senior living organization can help to illustrate how a brand’s personality can influence the design of a logo.
Kids are heading back to school and we have less than a month to go of summer. Between deadlines at work and (maybe) planning that one last hurrah for the summer, we hope you have allocated a bit of time to catch up with the most engaging content in this week's Monday roundup.
First, we'll look at the improvements LeadingAge suggests we make to long-term care and support services.
In the second overview, we'll gear up for the amenity wars with Property Management Insider and learn about the ways you can upgrade your community.