As Director of Marketing Strategies, I spend my time looking at client results and defining why numbers are what they are. Conversion data for senior living clients comes from a complex combination of pay-per-click and retargeting, optimized landing pages and more.
Over the last years, I’ve also spent significant hours working towards multiple Google Partner certifications.
Yet when analyzing results and preparing new plans, I still guide our teams to leave room in every budget for a very non-digital marketing tactic:
Direct Mail. At this year’s LeadingAge PA conference, a session on this tried-and-true technique reaffirmed why.