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Traditions of America has been building and selling homes in the Pittsburgh area since 2008. Specializing in 55+ active communities, the builder has delivered thousands of homes in its growing portfolio of communities throughout Pennsylvania. Interest in the Traditions of America’s lifestyle and custom home options skyrocketed with Sewickley Ridge in 2014, its second community in Pittsburgh, which sold out in…

As a 55+ homebuilder, how do you capture 55+ active adult prospects, stay top of mind and ultimately convert them to a sale, given the plethora of housing options for mature consumers? Through our latest Social Silver Surfers study, we found out the best (and worst) strategies straight from your prospective homeowners themselves. Surefire Strategies for Capturing 55+ Active Adults:…

A new year means new trends will inevitably shape the senior living industry over the next several months. In recent years, we’ve seen holistic approaches to wellness, increased home customization, open-layout design and an emphasis on lifestyle and amenities become mainstays in the senior living industry. So, what’s in store for 2018? Find out what industry experts believe will be the top five trends in 55+ living this year.

If you’re attending the National Association of Home Builders' (NAHB) International Builders Show in Orlando, Florida this week, be sure to stop by for our session on search engine optimization (SEO) and search engine marketing (SEM). Our very own Beth Mickey and Patrick McShane escaped the cold and flew south for the annual event.

Hard to believe it's already December — where did the year go? Each week we take a look at the mature marketing stories and inspirations that had people talking and sharing. This week we explore the differences between Boomer and Millennial multifamily buyers courtesy of Realty Biz News, and MarketingProfs helps us uncover the top eCommerce preferences and how we can apply…